Tag: RAM Crisis

  • Smartphones May See 30% Price Hike Due to DRAM Crisis, Warns CEO

    Smartphones May See 30% Price Hike Due to DRAM Crisis, Warns CEO

    Key Takeaways

    1. End of Declining Component Prices: The consistent drop in smartphone component prices over the last 15 years is coming to an end, impacting future pricing strategies.

    2. Rising RAM and NAND Prices: A current DRAM crisis is causing sharp increases in RAM and NAND prices, with no expected relief until 2028.

    3. Significant Price Increases Expected: Premium smartphone RAM prices could rise from $20 to over $100 by the end of 2026, forcing manufacturers to consider price hikes.

    4. Higher Costs for New Models: The upcoming Nothing Phone (3) will have a higher price than previous versions due to increased component costs.

    5. Stagnation in Entry and Mid-Range Markets: Competition in specifications for entry and mid-range smartphones has reached a standstill, affecting innovation and pricing strategies.


    Nothing’s founder, Carl Pei, has shared a detailed post on social network X, called “Why Your Next Smartphone Will Cost More.” In this message, Pei foresees a challenging future for the smartphone industry. He indicates that the next version of the Nothing Phone (3), similar to many other smartphones being released this year, may either come with a higher price tag or have some features stripped away.

    Shifting Component Prices

    Pei explains that the smartphone market has enjoyed a consistent drop in component prices, such as displays, RAM, and flash storage, for the last 15 years. This decrease has enabled companies to unveil new models packed with better features while keeping the prices stable from year to year. However, this trend appears to have come to a halt. The current DRAM crisis has resulted in a sharp rise in RAM and NAND prices recently, and no relief is anticipated until 2028.

    Future Price Predictions

    The CEO of Nothing predicts that RAM modules for premium smartphones, which were priced at $20 last year, could exceed $100 by the end of 2026. This situation will pressure smartphone makers to either hike their new models’ prices by over 30% in certain instances or find ways to cut expenses elsewhere to keep the cost of existing models. Pei has already revealed that the upcoming Nothing Phones, slated for launch in the first quarter, will indeed carry a higher price than their previous versions. He concludes that the competition over specifications in the entry and mid-range markets has reached a standstill for the time being.

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  • HP or Lenovo Reserve RAM from Suppliers, Report Claims

    HP or Lenovo Reserve RAM from Suppliers, Report Claims

    Key Takeaways

    1. HP and Lenovo have secured RAM supply deals with Samsung, SK Hynix, and Micron through 2026 amid a RAM crisis driven by high AI demand.
    2. Smaller PC manufacturers and DIY builders may struggle to negotiate similar supply agreements, worsening their situation in the RAM shortage.
    3. Lenovo has increased its memory stockpile by 50%, but still expects RAM price increases in 2026.
    4. TrendForce predicts DRAM and SSD prices will account for 23% of production costs for high-end laptops in 2026, with significant price variations expected.
    5. If Lenovo or HP maintain their RAM allocations, they may be less affected by price swings, but consumer benefits remain uncertain.


    If the reports are accurate, HP or Lenovo have managed to secure deals with Samsung, SK Hynix, and Micron to ensure a steady RAM supply through 2026. With the current RAM crisis driving memory prices up due to the high demand from AI, this decision seems reasonable. It’s somewhat reassuring that at least one major PC brand is locking in a portion of RAM supply, especially after OpenAI took an estimated 40% for itself.

    Pricing Challenges Ahead

    However, the situation regarding computer memory is already quite grim, which means this news might not be beneficial for everyone. Smaller PC manufacturers likely won’t be able to negotiate similar supply agreements with RAM producers, and independent builders or DIY fans have almost no options to fall back on. In response to the RAM shortage, for instance, Maingear introduced a Bring Your Own RAM initiative. Last month, it was reported that Lenovo had boosted its memory stockpile by 50%, but they are still anticipating price increases in 2026. If Lenovo is indeed the key player who secured this RAM deal with the three manufacturers, it paints a bleak picture for PC pricing, ranging from budget to premium segments in 2026.

    Future Predictions

    TrendForce, who highlighted this report from Yicai Global, estimates that DRAM and SSD prices will constitute 23% of the production costs for high-end laptops in 2026, with more significant price variations expected in the second quarter of that year. If Lenovo or HP truly obtained an exclusive RAM allocation extending into next year, those brands might be shielded from the worst price swings anticipated in the PC memory market. However, only time will tell how long this protection will endure or whether consumers purchasing those laptops will benefit from any potential savings. As a top source for laptop and PC news and reviews, we will certainly keep a close watch on how this situation unfolds, but the outlook isn’t very promising.

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  • RAM Crisis, OpenAI Memory Deal, and Risks of PS6, Xbox Delays

    RAM Crisis, OpenAI Memory Deal, and Risks of PS6, Xbox Delays

    Key Takeaways

    1. The current RAM crisis is driven by high demand for High Bandwidth Memory (HBM) from AI companies, leading to reduced production of standard consumer RAM.
    2. Many gamers are misplacing blame on the wrong companies, as major memory manufacturers prioritize HBM production over traditional RAM due to its higher profitability.
    3. OpenAI’s claims about securing a large portion of the global HBM supply are viewed skeptically, as long-term DRAM agreements often change and are not as solid as announced.
    4. Panic ordering by companies during shortages contributes to market instability, obscuring visibility for DRAM manufacturers and exacerbating supply issues.
    5. While the RAM shortage may persist through 2025, major hardware launches in 2027, like the PS6 and next-gen Xbox, are unlikely to be significantly impacted.


    The recent installment of the Broken Silicon Podcast from the YouTube channel Moore’s Law Is Dead, hosted by Tom, delves deep into the current RAM crisis. A notable highlight of this episode is the presence of industry veteran Dave Eggleston, who has a rich history as a Product Engineer at SanDisk and a Director of Systems Engineering at Micron, a key player in the ongoing memory situation.

    Insights on the RAM Crisis

    Dave offers valuable perspectives during a time when the PC hardware sector is racing to find reasonably priced RAM. He sheds light on various crucial aspects such as how contracts typically function between major players like OpenAI and DRAM manufacturers, the operations within memory production companies, and the potential duration of the current memory crisis. Additionally, he discusses whether new hardware like the PS6 and the next Xbox might be impacted, along with what gamers can expect as we approach 2026.

    Dave points out that historically, PCs, mobile devices, and data centers have relied on similar generations of DRAM. Over time, mobile devices transitioned to LPDDR, while data centers have expanded to depend on HBM (High Bandwidth Memory). HBM is vital for AI and GPUs, leading manufacturers like Micron, Samsung, and SK Hynix to prioritize it over DDR4 and DDR5. While it’s more lucrative, it occupies more wafer space and is trickier to produce, which tightens the global supply and exacerbates RAM shortages.

    Misplaced Blame

    Interestingly, many gamers are directing their frustrations at the wrong companies, according to Dave. The core issue lies in the structure: major memory manufacturers are allocating resources to HBM due to the high demand from companies like Nvidia for AI accelerators. Since HBM requires significantly more silicon and intricate logic layers, diverting resources to HBM diminishes the production of standard consumer RAM, tightening availability for PCs, consoles, and other devices.

    Dave also touches on the recent news regarding OpenAI securing substantial RAM and HBM supply agreements with Samsung and SK Hynix, expressing skepticism about the authenticity and significance of these deals. He questions claims that OpenAI acquired 40% of the global HBM supply, wondering how such large agreements could be made without the companies being aware of each other’s commitments. While he acknowledges that OpenAI excels at public relations and making impressive announcements, he believes that long-term contracts in the DRAM industry rarely remain intact.

    He elaborates that the DRAM business is cyclical, and typically, companies avoid locking themselves into multi-year contracts. They usually sign long-term agreements only during periods of desperation and then renegotiate or abandon them when the market stabilizes. He compares this situation to Pat Gelsinger’s ambitious announcements about Intel’s global fabs, where press releases are easy to produce but actual execution often falls short. Thus, he views OpenAI’s claims of securing “40% of the global supply” as largely driven by panic rather than solid, enforceable agreements.

    A Cycle of Panic

    When Tom suggests that the entire scenario is largely fueled by panic, Dave concurs, indicating that long-term DRAM agreements seldom hold as stated and that memory manufacturers are quick to shift their supply strategies if circumstances change.

    They also examine a key point: OpenAI didn’t purchase finished HBM modules but rather wafers, which can be preserved in nitrogen-purged “wafer banks.” This is a common practice in semiconductor logistics, allowing OpenAI to later decide how to package the wafers, contract another firm to create HBM modules, or resell the wafers if the AI market cools down and they find themselves with excess.

    Tom inquires whether OpenAI could leverage its accumulated HBM wafers against Nvidia. Dave quickly dismisses this notion, explaining that Samsung and SK Hynix would never allow a customer to use their supply as leverage against Nvidia, a vital partner with strong engineering and executive connections. If OpenAI attempted such a move, the memory producers would swiftly renegotiate or halt deliveries.

    Dave explains that during shortages, RAM lead times invariably extend, but the extreme durations being reported—ranging from 13 to 24 months—aren’t entirely accurate. Typically, DRAM lead times are around 3–6 months, and even during a crunch, they might only double or triple. When suppliers mention timelines like 52 weeks, it often serves as a polite way of indicating they can’t prioritize smaller customers. Thus, when retailers hear of year-long timelines, it reflects both uncertainty and suppliers looking to protect themselves. The larger issue, Dave notes, is panic ordering: companies place multiple orders, hoard whatever they receive, and then cancel the extra. This behavior obscures visibility for DRAM manufacturers, and since the market is sensitive to even slight supply changes, these actions rapidly exacerbate shortages.

    Hardware Release Predictions

    So, will the PS6 or the next-gen Xbox face delays? Probably not. Tom mentions that internal documents suggest PS6 production is planned for mid-2027, and Dave agrees that no one can accurately predict shortages that far in advance. Any dates you hear regarding consoles, GPUs, or significant upcoming hardware are essentially placeholders. The market lacks genuine visibility beyond a few quarters.

    Dave believes that although the RAM shortage will be tough through 2025, major consumer hardware launches in 2027 likely won’t be impacted, especially since Sony and Microsoft will secure supplies well before production ramps up.

    Tom also highlights that Nvidia’s guidance for the upcoming RTX 5000 Super series GPUs has shifted repeatedly, moving from late 2024 to early 2025, and now tentatively to Q3 2026. Dave clarifies that this isn’t a sure sign of a delay, but merely another example of placeholder timelines. Nvidia may be adjusting its schedules, but these dates do not guarantee RAM shortages will occur years in advance.

    According to Dave, it’s quite likely that between 2026 and 2030, Samsung, Micron, and SK Hynix are developing 8–10 significant DRAM fabs. Unlike the hypothetical “announcement fabs” seen elsewhere, these projects are genuinely happening. However, the ramp-up will be gradual because fabs take years to achieve full capacity, equipment from ASML, Tokyo Electron, and Applied Materials is limited, and DRAM scaling has slowed from 30% annually to about 10%.

    He stresses that real relief will emerge with the transition to 3D DRAM, which increases density by stacking vertically, similar to how NAND operates. While it won’t instantly boost bandwidth, it will introduce more affordable, high-capacity RAM into laptops and budget devices, freeing up 2D DRAM for higher-performance applications. Dave anticipates that once new fabs and 3D DRAM become operational, the shortage will ease well before mid-2027.

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