Tag: Indian Tablet Market

  • Redmi Pad Pro 5G & SE 4G Launch in India on July 29: What to Expect?

    Redmi Pad Pro 5G & SE 4G Launch in India on July 29: What to Expect?

    Xiaomi’s Redmi sub-brand is gearing up to make an impact in the Indian tablet market with the launch of the Redmi Pad SE 4G and Redmi Pad Pro 5G on July 29. These two tablets are designed for different market segments but both promise attractive features at competitive prices. Let’s explore what these new tablets have to offer:

    Redmi Pad SE 4G

    The Redmi Pad SE 4G is the follow-up to last year’s Wi-Fi-only model. The most significant upgrade is the addition of 4G connectivity, enhancing its utility for users who need internet access on the go. Although the complete specifications have not been officially announced, leaks indicate that the tablet will feature an 8.7-inch HD (1340 x 800 pixels) display with a 90Hz refresh rate, a MediaTek Helio G99 processor, and a 6650mAh battery with 18W charging.

    In terms of design, the Redmi Pad SE 4G is expected to have a boxy shape with thick bezels, which is typical for budget-friendly tablets. It is expected to come with dual speakers that support Dolby Atmos for an improved audio experience. Additionally, it will likely include a 3.5mm headphone jack.

    For photography, the tablet is expected to have an 8MP rear camera and a 5MP front camera, suitable for basic photos and videos. It will reportedly offer 128GB of internal storage, expandable up to 2TB via a microSD card. According to the official teaser, the Redmi Pad SE 4G will be available in green and blue colors.

    Redmi Pad Pro 5G

    The Redmi Pad Pro 5G aims at the premium segment, emphasizing performance and 5G connectivity. It is the 5G version of the Redmi Pad Pro already launched in China. The tablet will sport a larger 12.1-inch 2.5K LCD screen with a 120Hz refresh rate and Dolby Vision support. Powered by the Snapdragon 7s Gen 2 SoC, it promises smooth multitasking and gaming performance.

    Design-wise, the Redmi Pad Pro 5G is expected to be more premium, featuring slimmer bezels and a metal body. It will come with up to 8GB of RAM and up to 256GB of storage, which can be expanded via a microSD card. The tablet will also feature quad speakers with Dolby Atmos support, making it ideal for media consumption and gaming.

    For cameras, it will have an 8MP rear camera and an 8MP front camera, suitable for video calls and casual photography. The tablet will be powered by a substantial 10,000mAh battery with 33W fast charging support, ensuring long-lasting usage on a single charge.

    Launch and Availability

    Both the Redmi Pad SE 4G and Redmi Pad Pro 5G are set to launch in India on July 29th. Pricing has not yet been disclosed, but given Redmi’s history of offering competitive prices, these tablets are expected to be reasonably priced. The Redmi Pad SE 4G will likely be the more affordable option, while the Redmi Pad Pro 5G will cater to users seeking a premium tablet experience.

    Redmi Pad Pro 5G & SE 4G Launch in India on July 29: What to Expect?
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  • Samsung dominates India tablet market in 2023; Realme in top 5, Xiaomi misses out

    Samsung dominates India tablet market in 2023; Realme in top 5, Xiaomi misses out

    IDC has recently unveiled its report detailing insights into the Indian tablet market for the year 2023. The data presented in the report sheds light on various trends and shifts within the industry.

    Market Overview and Segment Performance

    In 2023, a total of 4.01 million tablet units were shipped by companies operating in the market. This figure reflects a 24.9% decrease compared to the previous year, indicating a shift in consumer preferences or market conditions.

    Segment Analysis

    • The detachable segment experienced a notable growth of 17.1% year-over-year (YoY), showcasing a positive trend in this category.
    • Conversely, the slate category witnessed a decline of 33.3% YoY, indicating a shift in consumer demand towards detachable models.

    Factors Influencing Shipments

    The decline in tablet shipments can be attributed to a significant 42.3% YoY drop in the commercial segment. This decline was primarily caused by delays or cancellations of government deals, impacting the overall market performance. Within the commercial segment, the education sector bore the brunt of this decline, experiencing a substantial 53.7% YoY drop in shipments, while small and medium businesses (SMBs) saw a 25.9% YoY decrease.

    Channel Performance and Brand Rankings

    In terms of distribution channels, the consumer category witnessed a modest growth of 1.9% YoY. Notably, online channels outperformed retail channels, showing a robust growth of 54% YoY compared to the 11.9% YoY growth in retail sales.

    Brand Standings

    • Samsung emerged as the dominant player in the market, securing a significant market share of 39.5%.
    • Lenovo followed closely behind with a 14.3% share, positioning itself as a key player in the market.
    • Apple claimed the third position with a 13.9% market share, showcasing its consistent presence in the tablet market.
    • Acer surprisingly secured the fourth spot with a 7.3% share, driven by government-related projects.
    • Realme, surprisingly overtaking Xiaomi, clinched the fifth position with a 6.8% market share, marking its presence in the competitive landscape.

    Future Outlook and Competition

    Looking ahead to 2024, the forecast predicts a further slowdown in the tablet market due to decreased demand in the commercial segment. Tablets are anticipated to face stiff competition from emerging technologies like Chromebooks and entry-level Android notebooks such as the JioBook, signaling a dynamic and evolving market landscape.

    Overall, the Indian tablet market continues to witness shifts and challenges, necessitating adaptability and innovation from industry players to navigate the changing market dynamics effectively.

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