Tag: Gartner

  • RAMageddon: How Much Will Your 2026 PC Cost?

    Key Takeaway

    – DDR5 memory prices have surged 3-4x year-over-year, driven by AI data centers consuming wafer capacity for high-margin HBM.
    – Memory now accounts for ~35% of a laptop’s component cost (up from 15-18%), leading to 15-30% price hikes from major PC brands.
    – The shortage has reversed the move to 16 GB RAM standard, with 8 GB notebooks returning to the market.
    – No relief expected before late 2027 to 2028, as new fabrication plants won’t reach volume production until then.
    – Decision advice: buy now if you need more memory; only wait if the upgrade is discretionary and you can risk further price increases.


    RAMageddon Hits Notebooks Hard

    The RAM shortage has spreaded from cheap DIY memory kits to the prices of whole notebooks, with the cheapest 32 GB DDR5 kit costing around $439 on June 15, up from about $375 less than two weeks prior. Last year, the same kit cost only $80 to $120, a massive three to four times price jump. Memory is now the most unstable cost part in a laptop, and the lack of supply has went from a issue only for PC builders to one that hits everyone.

    Why AI Data Centers Are to Blame

    The cause behind this huge price rise is simple: AI data centers. They’re taking up a bigger and bigger piece of global memory production, backed by roughly $650 billion in 2026 AI spending from four big U.S. companies. The three main suppliers, Samsung, SK Hynix, and Micron, are moving wafers from regular DDR5 to higher-profit HBM. There is also a structural detail that makes this different from past memory shortages: 1 GB of HBM uses about three to four times the wafer space of standard DRAM, so every AI-focused wafer is one taken away from PC memory.

    Consumers Feel It in Laptop Prices

    Consumers feel this directly in laptop costs too. HP told investors that memory now makes up about 35 percent of a PC’s part cost, up from 15 to 18 percent just one quarter earlier. Other brands, such as Dell, Lenovo, Acer, and ASUS, have raised prices by 15 to 30 percent, meaning midrange notebooks that used to cost $900 could go above $1,200. There is also another side to this ongoing shortage: 8 GB laptops, which once seemed to be dieing out, are now coming back, replacing the 16 GB standard.

    No Relief Until Late 2027

    Experts agree that there will be no real relief before late 2027, possibly going into 2028, as new factories wont reach full production until then. Gartner predicts a combined DRAM and SSD price surge of over 130 percent by the end of the year, with PC prices riseing by an average of 17 percent and shipments falling by 10.4 percent. This means the shortage is not going away any time soon for consumers.

    What to Do About Your Upgrade

    In the end, anyone planing an upgrade faces a choice that comes down to need. If a machine needs more memory or storage now, it is worth buying today; waiting for 2025 prices means betting against providers whose production is fully booked, and it risks more increases. Only a not-necessary upgrade justifies waiting, given the slight softening that may happen as buyers hesitate and stop buying. The decison is tough but clear.

  • Gartner: Affordable PCs Will Disappear by 2028 Due to Costs

    Gartner: Affordable PCs Will Disappear by 2028 Due to Costs

    Key Takeaways

    1. Gartner predicts the market for PCs under $500 may disappear by 2028 due to rising memory costs.
    2. Overall PC prices could rise by 17% by 2026, making entry-level laptops unsustainable.
    3. Device lifespans are expected to increase, with business PCs lasting 15% longer and consumer devices 20% longer by 2026.
    4. Longer replacement cycles may hinder software adaptation for older hardware and delay AI PC adoption until 2028.
    5. Strategies like regional pricing, refurbished markets, and promotions may help budget laptops, but challenges remain if memory prices stay high.


    Analyst company Gartner predicts that the market for PCs priced under $500 might disappear by 2028, mainly due to rising memory costs. The firm anticipates that prices for DRAM and SSDs will increase significantly by 2026. Specifically, the share of memory in the total bill of materials (BOM) is expected to climb from 16% to around 23%.

    Price Increases Ahead

    In comparison to levels in 2025, overall PC prices could rise by 17%. The entry-level market is already operating on very slim margins. Therefore, Gartner suggests that this cost pressure could make laptops priced under $500 unsustainable. Vendors might start to focus more on profits rather than sales volume, which could lead to a decline in unit sales.

    Longer Device Lifespans

    Gartner’s predictions also indicate that increasing prices will lengthen the lifespan of devices. This is a trend that is being observed in the console industry too. The firm believes that business PCs could experience a 15% increase in their lifespan, and consumer devices might see an extension of up to 20% by the end of 2026.

    Challenges for Software and AI Adoption

    Longer replacement cycles imply that software must adapt to older hardware. Additionally, the widespread adoption of AI PCs may be delayed. Gartner forecasts that the expected 50% market penetration for AI-capable systems could be postponed until 2028.

    While the firm’s analysis highlights ongoing structural pressures, there are some elements that might ease the strain on budget laptops and PCs. Strategies related to regional pricing, the refurbished market, and promotional offers are all factors to consider (1TB WD_Black SN850X SSD curr. $233 on Amazon). Nevertheless, it is very probable that the sub-$500 category for Windows laptops and PCs will encounter difficulties in the upcoming years if memory prices persist at high levels as predicted.

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