Samsung has solidified its position as the top smartphone brand in India by value for the third straight quarter in 2024. Additionally, the South Korean technology powerhouse has rolled out some exciting deals for customers eager to buy the Galaxy Z Fold 6 or Galaxy Z Flip 6.
Market Share Insights
As per Counterpoint Research, Samsung secured a 23 percent market share in Q3 2024, playing a crucial role in the Indian smartphone market reaching its highest value in a single quarter. This surge represents a 12 percent increase compared to the same time last year, fueled by the trend towards premium devices and active marketing tactics, including EMI offers and trade-in options.
Focus on Premium Devices
Prachir Singh, a Senior Research Analyst, pointed out that Samsung's leadership is primarily due to its emphasis on the high-end Galaxy S series smartphones and the rollout of Galaxy AI features in mid-range and affordable premium A series models. This strategy has motivated consumers to move up to pricier segments, which in turn has enhanced the company's market valuation.
Sales Growth and Festive Season
Smartphone sales volume also experienced a 3 percent year-on-year growth, aided by the early arrival of the festive season. Manufacturers made sure that retailers were well-prepared with stock, anticipating a rise in festive sales, although the sales kicked off at a more gradual pace than last year.
Exciting Offers on Foldable Phones
In line with its marketing strategies, Samsung has introduced attractive offers for its new foldable smartphones, the Galaxy Z Fold 6 and Z Flip 6. During a limited-time festive promotion, customers can get the Z Fold 6 for as low as Rs 1,44,999 with a 24-month no-cost EMI option. Likewise, the Z Flip 6 can be purchased for only Rs 89,999 under the same EMI scheme. The original prices for these devices are Rs 1,64,999 and Rs 1,09,999, respectively.
Consumer Assurance
To further assure customers, Samsung has reduced the cost of its Galaxy Z Assurance program to just Rs 999. This program, which provides extensive device protection and allows for up to two claims annually, was earlier priced at Rs 14,999 for the Galaxy Z Fold 6 and Rs 9,999 for the Galaxy Z Flip 6.
