Key Takeaways
1. Samsung’s new OLED screen achieves a peak brightness of 5,000 nits, significantly enhancing display quality for mobile devices.
2. The On-Cell Film (OCF) technology removes the polarizer, allowing for brighter displays with improved energy efficiency, using 63% of the power of older panels.
3. The OCF II OLED panel can reach 3,000 nits for typical activities like movie watching, outperforming the Galaxy S25 Ultra.
4. The absence of a polarizer makes the OLED panels 20% thinner, facilitating their use in various devices, including smartphones and rollable laptops.
5. This innovation is expected to increase competition in the display market, prompting further advancements from other manufacturers.
Samsung has revealed an innovative new OLED screen that can achieve an impressive peak brightness of 5,000 nits. This advancement could change the way displays are viewed on mobile devices like smartphones, smartwatches, and laptops. The company is presenting this state-of-the-art panel at the MWC 2025 expo held in Barcelona, Spain.
Major advancements in brightness and energy use
The new OLED technology features a technology known as On-Cell Film (OCF), an invention by Samsung that does away with the polarizer. Polarizers have traditionally been used to block out outside light but can cut OLED brightness by as much as 50%. By eliminating this component, Samsung has created a display that is not only brighter but also uses energy more efficiently.
The OCF II OLED panel is capable of hitting that 5,000 nits of peak brightness in a 10% window (which is 10% of the screen area), a remarkable improvement compared to competitors who often measure brightness in much smaller window sizes (1% or 5%) to achieve similar brightness figures.
For typical activities like watching movies, the panel can hit up to 3,000 nits, which is still quite impressive, even surpassing what the Galaxy S25 Ultra can do under similar conditions.
Enhancing efficiency and longevity
However, brightness is not the only concern. In fact, enhancing power efficiency is actually more crucial than merely boosting peak brightness, especially since many of the devices equipped with these displays rely on battery power. Samsung claims that these brightness levels are reached with 1.5 times better efficiency than older panels, allowing the same brightness to be sustained with only 63% of the power usage. This leads to longer battery life, less heat production, and a longer lifespan for the display.
Thinner design and wider use
With the removal of the polarizer, Samsung can also make its OLED panels 20% thinner compared to traditional designs. This technology was first seen in the Galaxy Z Fold 3 and is now being adapted for bar-shaped smartphones and even rollable laptops.
While it may appear to be just another step forward in brightness and efficiency, it goes beyond that. Samsung is not the only major player in the display market. Chinese manufacturers like BOE have made significant strides in brightness and efficiency in recent years. This new development from Samsung Display is anticipated to raise competition levels and encourage rivals to innovate more, ultimately benefiting consumers.
Joohyung Lee, the Head of Mobile Display Business at Samsung Display, mentioned that the company is committed to retaining its leadership in the display sector through constant innovation.
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