Samsung Launches Bespoke AI Jet Ultra: Most Powerful Cordless Vacuum

Key Takeaways

1. Powerful Motor: The Bespoke AI Jet Ultra features a 400W motor with advanced design for enhanced airflow and efficiency, providing up to 100 minutes of cleaning time on the lowest power setting.

2. AI Cleaning Technology: It includes AI Cleaning Mode 2.0, which adjusts suction and brush speed based on brush load and air pressure, improving performance across different surfaces.

3. Enhanced Brush Features: The vacuum has an Active Dual Brush that recognizes carpet types and a Slim LED Brush+ for effective corner cleaning.

4. Advanced Filtration System: It boasts a multi-layered HEPA filtration system, capturing 99.999% of particles as small as 0.3µm to reduce dust and allergens.

5. Market Competition: Launched globally on March 31, 2025, this vacuum aims to compete in the premium appliance market against brands like Dyson and LG.


Samsung recently introduced the Bespoke AI Jet Ultra cordless vacuum worldwide, after its debut at the Welcome to Bespoke AI event. This new model replaces the Bespoke Jet AI and comes with upgrades that include a powerful 400W motor, AI-assisted cleaning features, as well as enhanced filtration capabilities.

Advanced Design Features

The vacuum is equipped with a HexaJet Motor featuring a hexagonal stator, a second-stage diffuser, and a slimmer impeller, all designed to provide 400W of suction power. According to Samsung, this innovative design enhances airflow and efficiency, enabling it to offer up to 100 minutes of cleaning time on the lowest power setting.

Smart Cleaning Technology

The AI Cleaning Mode 2.0, utilizing AI Optimum Tech, assesses brush load and air pressure to modify suction and brush speed across various environments. The Active Dual Brush is capable of recognizing different carpet types, while the Slim LED Brush+ is designed to effectively clean corners. Samsung claims that this new model shows a 21% decrease in battery consumption and an 8% improvement in maneuverability when compared to prior models.

Superior Filtration System

Equipped with a multi-layered HEPA filtration system, the vacuum is able to trap 99.999% of particles as tiny as 0.3µm, which helps to minimize fine dust and allergens in your living space.

The global launch of this vacuum was announced on March 31, 2025, but specific details regarding regional availability and pricing are still to be released. This new product enters a crowded premium appliance market, competing with other brands such as Dyson and LG.

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