Redmi Celebrates Billion Sales and Teases Redmi K70 Series
Xiaomi's Redmi brand has reached a major milestone, selling one billion Redmi phones in the last ten years. Lu Weibing, President of Xiaomi's International Department and General Manager of the Redmi brand, proudly announced this achievement. Weibing has played a crucial role in guiding Redmi to its current success.
The Journey of Redmi
Redmi was introduced as a product line under Xiaomi on July 31, 2013. It aimed to provide high-quality smartphones at affordable prices, which proved to be a game-changer in the smartphone market. This strategy helped Xiaomi quickly establish itself and expand its customer base. Recognizing Redmi's potential and unique identity, Xiaomi made Redmi an independent sub-brand on January 3, 2019, giving it more autonomy and focus within the Xiaomi portfolio.
Redmi's Independence
To mark its newfound independence and strategic importance, Redmi had a separate launch event on January 10, 2019. Since then, Redmi has thrived as an independent brand, continuously innovating and expanding its product line to strengthen its position in the competitive smartphone market.
Celebrating the Milestone
To celebrate the billion sales milestone, Lu Weibing organized a special ceremony. The event brought together key domestic supply chain partners who have played a vital role in Redmi's journey over the past decade. It served as both a commemoration of the sales achievement and a way to strengthen relationships with partners who have contributed to Redmi's growth and success.
Anticipating the Redmi K70 Series
Looking ahead, Redmi is gearing up to continue its streak of innovation with the upcoming launch of the Redmi K70 series. These new models will be equipped with the MediaTek Dimensity 8300-Ultra processor, offering enhanced configurations and superior performance. The Redmi K70 series is highly anticipated and expected to further solidify Redmi's reputation for delivering cutting-edge technology at competitive prices. As the brand moves forward, all eyes are on Redmi to see what its next steps will be in the ever-evolving smartphone market.
