Oppo has launched the Find X8 and Find X8 Pro, both powered by the Dimensity 9400 chip, on October 24 in China. By November, these smartphones were made available in broader markets worldwide. A report from the Wall Street Journal indicates that the Find X8 series has seen impressive sales figures on a global scale.
Sales Success of Find X8 Series
In China, the Find X8 series has experienced strong demand, with sales exceeding 1 million units since its launch in October. This milestone represents the highest sales for the Find series in such a short period. Market data shows that the Find X8 series has broken sales records in key markets, including Singapore, Thailand, Indonesia, Italy, Spain, and Malaysia. In these areas, initial sales have increased by 1 to 2 times compared to the previous models. Particularly in Malaysia, the series has smashed earlier first-sale records for the Find series.
Market Position and Strategy
According to Canalys, Oppo holds a place among the top three in market share for premium smartphones (priced above $500) across 14 countries and regions globally. While many Chinese brands have relied on aggressive pricing to capture market share, Oppo has concentrated on innovation and improving quality. This strategy has enabled Oppo to create a devoted customer base and achieve steady growth.
Features and Design Appeal
The success of the Find X8 series can be linked to its cutting-edge design, high-quality cameras, outstanding performance, and competitive pricing. The series showcases an ultra-slim, flat-screen design that has received positive feedback from users. Furthermore, these smartphones come with the state-of-the-art Dimensity 9400 chipset, which provides a seamless gaming experience and extended battery life. The addition of advanced imaging features, like AI-powered photography and professional Hasselblad portrait modes, has enhanced its attractiveness.
The design of the Find X8 series bears a resemblance to the latest iPhones. A notable feature of the X8 Pro is its physical Quick button, which is akin to the Camera Control found in the iPhone 16 series. Oppo’s Chief Product Officer, Pete Lau, remarked, "We just want to convert Apple users. To put it bluntly, we want to give Apple users another choice." He pointed out that the Apple user base is extensive, presenting a significant opportunity for every Android brand.
