OpenAI Acquires Jony Ive’s AI Gadget for $6.5 Billion

Key Takeaways

1. OpenAI has partnered with Jony Ive’s design studio, LoveFrom, to create a new entity called io for AI hardware development.
2. OpenAI is investing $6.5 billion in shares to acquire io, despite the startup not yet having products or revenue.
3. The collaboration includes a team of about 55 engineers and developers, and a prototype is already being tested by Sam Altman.
4. io’s first product, aimed to complement smartphones, is expected to launch in 2026, amidst challenges from past AI device failures.
5. LoveFrom will help OpenAI improve the user interface of ChatGPT as part of the partnership.


OpenAI has recently revealed its partnership with Jony Ive’s design studio, LoveFrom, to establish a new entity named io, which aims to produce AI hardware. According to a report by Bloomberg, this collaboration is more than just a simple partnership, as OpenAI is allegedly investing $6.5 billion in shares to acquire io.

A Bold Move

The startup has not yet introduced any products to the market or earned any revenue, making this investment seem quite astonishing. This acquisition will provide OpenAI with a focused hardware team comprised of about 55 engineers and software developers. Additionally, it will foster collaboration with Jony Ive and his team, along with a hardware product that is likely already in advanced stages of development. Jony Ive mentioned in an embedded video that Sam Altman, the head of OpenAI, has even taken a prototype home for testing.

Future Challenges

Despite the promising partnership, after the notable failures of AI devices like the Humane Ai Pin in recent years, it remains uncertain if OpenAI and LoveFrom can effectively compete against smartphones and AI applications. The upcoming device is designed to complement smartphones rather than replace them, aiming to provide users with a novel way to engage with AI. io’s first product is set to debut in 2026. Additionally, LoveFrom will assist OpenAI in revamping the user interface of ChatGPT.

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