Key Takeaways
1. Walmart is preparing for AI shopping agents to manage online purchases instead of human users.
2. The company is developing in-app and web-based tools to automate grocery reordering and event-specific shopping lists.
3. Walmart anticipates the need for compatibility with third-party bots that will handle purchases, requiring standardized interaction with its systems.
4. Algorithmic buying will shift focus from traditional marketing tactics to essential product details like specifications and pricing.
5. Despite a rise in e-commerce sales, over 80% of retail sales still happen in physical stores, indicating that autonomous buying is still in its early stages.
Walmart is getting ready for a future where AI shopping agents, instead of people, will handle buying products. Hari Vasudev, who is the U.S. chief technology officer for the company, believes there will be a big change in online shopping once these agents, like OpenAI’s Operator, can manage everything from searching for items to checking out without anyone needing to look at a product page.
Developing New Tools
To keep up with this change, Walmart is working on its own in-app and web-based agents that can automatically reorder groceries or create shopping lists for specific events, like a unicorn-themed birthday party. These new tools will use first-party data, allowing Walmart to maintain a direct connection with customers, even if the buying process becomes less visible.
Preparing for Third-Party Bots
The retailer is also getting ready for consumers who might choose to let third-party bots handle their purchases. Vasudev expects there will be a standard for the industry that enables these external agents to interact with Walmart’s systems, share preference information, and retrieve organized product details. Even when bots navigate the site like a person exploring aisles, Walmart’s product pages need to be readable by machines and competitively priced.
Changing the Game
With algorithmic buying, traditional methods such as using attractive images to create desire may no longer work; bots prioritize details like specifications, stock availability, and overall cost. Robert Hetu, an analyst at Gartner, mentions that retailers might need to update their product descriptions in real-time, offer immediate discounts, and understand that search engine rankings—whether paid or organic—will significantly impact which deals a bot sees first.
At the moment, over 80 percent of sales still occur in physical stores, and the concept of autonomous buying is still in its early stages. However, Walmart’s impressive 22 percent increase in e-commerce sales year over year shows how quickly consumer behavior can evolve.
Source:
Link