Nvidia Follows Ferrari’s Strategy to Handle RTX 5090, 5080 Stock

Key Takeaways

1. Nvidia launched the RTX 5090 and RTX 5080 on January 30th, but stock shortages are widespread.
2. Retail prices for the RTX 5090 and RTX 5080 are $1,999 and $999, respectively, with limited availability at major retailers.
3. Nvidia introduced a “Verified Priority Access” program to help select gamers and content creators purchase the GPUs.
4. The program is open to Nvidia members who registered by January 30, 2025, and is limited to one GPU per selected individual.
5. Currently, the Priority Access program is only available to users in the United States, leaving gamers in other regions without options.

Nvidia has introduced the RTX 5090 and RTX 5080 on January 30th. Unfortunately, besides a few fortunate individuals, most gamers seeking these GPUs have faced significant stock shortages. A quick look at popular retailers like Newegg, Amazon, and Best Buy shows that both the RTX 5090 and RTX 5080 are unavailable at their retail prices of $1,999 and $999, respectively.

Supply Situation

While these stock issues are likely to improve eventually, there’s no quick fix in sight. To assist gamers wanting to buy the RTX 5090 or RTX 5080, Nvidia has rolled out a new “Verified Priority Access” program. This initiative resembles the exclusive programs run by high-end car brands like Ferrari, which allow devoted customers to purchase top-tier models, such as the LaFerrari hypercar, only through invitation.

Program Details

Next week, Nvidia’s Verified Priority Access program will commence, inviting chosen gamers and content creators to buy the RTX 5090/5080 Founders Edition GPUs via the company’s official store. This program is limited to Nvidia members who registered an account on or before January 30, 2025, at 6 AM Pacific Time. Members who meet the criteria can express their interest using a specified form. Nvidia will then inform selected individuals via email, enabling them to acquire one RTX 5090 or RTX 5080 from Team Green’s online store.

Regional Limitations

Regrettably, the Priority Access program is currently only for users located in the United States. This limitation is not surprising, given that the US is Nvidia’s primary market. However, it is disappointing news for gamers in other regions who are also facing shortages of GeForce products.

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