The Nubia Z70 Ultra has officially launched as a new smartphone powered by the Snapdragon 8 Elite. While it isn't the first device to use this advanced processor, the company’s president claims that it stands out as a genuine flagship, unlike some of its rivals. In a post on Weibo, Ni Fei mentioned that Nubia chose not to follow the common trend of offering a “fake flagship” experience.
Genuine Flagship Experience
Ni Fei pointed out that many recent smartphones have been released with downgraded features. He explained that these devices are labeled as "flagships" mainly due to the Snapdragon 8 Elite, something Nubia wanted to avoid with the Z70 Ultra. Instead, the company decided to “go against the wind” and equip the Z70 Ultra with real flagship specifications. For instance, the president emphasized that it is the only phone featuring a 35 mm primary camera with a variable aperture. Ni Fei also mentioned that the phone's 1.5K full-screen display distinguishes it from others, claiming it is better than a 2K hole-punch display.
Competitors' Hardware Choices
Nubia's president also expressed concerns about competitors prioritizing profit over quality by introducing downgraded hardware. He noted this trend is evident in rivals like the Xiaomi 15, which has a less capable zoom camera compared to its predecessor. Another example is the Realme GT 7 Pro; although the company highlighted its camera features, the telephoto sensor lacks optical stabilization. However, some competitors have made notable improvements in areas like the ultrasonic fingerprint reader, IP68 and IP69 ratings, larger battery capacities, and quad-curved displays.
Incremental Upgrades
Certainly, the Nubia Z70 Ultra isn't a completely redesigned flagship compared to its earlier model, but it does offer enhancements in most key areas.
Ni Fei shared his thoughts on Weibo (translated from Chinese) via: Android Authority.
