Key Takeaways
1. Nintendo is targeting a younger audience with the new “My Mario” collection, featuring products inspired by Mario and his friends.
2. The collection includes wooden block sets, board books, plush toys, and clothing for kids, all themed around Mario characters.
3. The “My Mario” video series features stop-motion shorts titled “It’s Me, Mario!” available on YouTube, though no new episodes have been released recently.
4. A free interactive app called “Hello, Mario!” will allow kids to engage with Mario through fun features and screen time limits, launching on February 19, 2026.
5. The “My Mario” products will be available for purchase at Nintendo stores and online starting the same day as the app launch.
Nintendo has a huge group of fans of all ages. Besides games, the company often shares new and exciting products like the Nintendo Alarmo Clock to keep its fans engaged and attract new ones. Recently, it revealed a new plan to win over a younger audience, with Mario, its beloved mascot, at the forefront.
My Mario Collection
Dubbed My Mario, Nintendo describes this as a mix of products, games, and experiences inspired by Mario and his pals from the Mushroom Kingdom. The My Mario line is meant for little kids and their parents alike.
The My Mario offerings feature a wooden block set that comes in two sizes: 3-piece and 30-piece. Both sets showcase well-known characters and items like Mario, Luigi, Yoshi, Princess Peach, and the Question Block, all crafted from hardwood. The character blocks can also function as amiibo in compatible Nintendo Switch games.
Fun for Parents and Kids
Parents can find a board book titled Hello, Mario!, along with a plush toy and rattles modeled after Mario, Super Star, and Super Mushroom. Additionally, there are a variety of Mario-themed clothing items for babies, toddlers, and kids, including bodysuits, blankets, and cardigans.
The My Mario video series includes It’s Me, Mario! stop-motion shorts. Right now, there are five episodes you can view either on the Play Nintendo YouTube channel or here. Sadly, no new episodes have been released in the past five months.
Interactive App Features
Finally, there’s Hello, Mario!, a free app designed for kids to interact with Mario. Children can tug on Mario’s face to make funny expressions, poke, or spin him. They can also play peekaboo with him.
A notable aspect of the app is its built-in break feature: Nintendo states that after some time, Mario will get sleepy and won’t wake up no matter how much you poke him. This is a way for parents to help limit screen time, but it might also cause a meltdown if a child gets upset that Mario isn’t responding.
The app is set to launch on February 19, 2026, and will be available on the App Store, Google Play Store, and Nintendo eShop. The wooden block sets, along with some other toys and clothes, will also be sold starting on the same day at Nintendo New York and Nintendo San Francisco locations. The board book is expected to hit shelves in Spring 2026, likely between March and May.
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