Nintendo has a strong reputation for being tough on piracy, and now, the company is stepping up its game by suing Jesse Keighin, who is known online as EveryGameGuru. Nintendo claims that he has been continuously streaming pirated and emulated Nintendo Switch games, with some of them being showcased even before they were officially released. As reported by 404 Media, the lawsuit elaborates on how Keighin has disregarded typical cease-and-desist letters and takedown notices, shifting his activities across various platforms, including Discord, YouTube, Twitch, and several smaller streaming sites, many of which have recently been shut down, probably due to copyright issues.
Mocking Nintendo's Efforts
Keighin is said to have made fun of Nintendo's attempts to stop him by creating new accounts each time one got shut down, even going so far as to send taunting messages to the company. The lawsuit mentions that he once boasted about having "a thousand burner channels" and claimed he could "do this all day." In addition to streaming, he also guided his viewers to emulators like Ryujinx and Yuzu, which enable players to enjoy Switch games without needing the actual Nintendo hardware. These emulators faced removal from platforms like GitHub after previous takedown requests. It's clear that Nintendo was not pleased with this situation.
Impact on Marketing Strategies
Nintendo pointed out that Keighin's actions put its marketing strategies at risk. He has reportedly streamed unreleased games on multiple occasions, including Mario & Luigi: Brothership. Nintendo argues that these early leaks decreased excitement and disrupted the launch of their games.
Despite Keighin having a relatively modest following, Nintendo appears to be quite serious about this issue, aiming for $150,000 for each infringement. With more than 50 alleged incidents over the past two years, the total damages could potentially hit $7.5 million. That's certainly a significant amount of money.
404 Media
