Microsoft‘s approach for the EMEA (Europe, Middle East, and Africa) market seems to be evolving, as reported by The Verge on July 12th. The article suggests that Microsoft might be planning to halt console sales in the region and instead concentrate on promoting its cloud gaming services, Xbox Game Pass subscriptions, and controllers.
Focus on Cloud Gaming
Microsoft has been spotlighting cloud gaming for some time now. This strategy is in line with their recent focus on cloud gaming and platform-independent experiences. They have pointed out that players do not necessarily require an Xbox console to enjoy Xbox games, with many new releases also available on PC. The Verge’s report cites sources indicating that Microsoft has decided internally to shift its game promotion and release strategies, potentially reducing the emphasis on the Xbox console itself.
Strategic Move Towards Subscriptions
This shift could signify a strategic move towards a subscription-based model. The report highlights Microsoft’s efforts to promote Game Pass subscriptions, which provide access to a library of games at a reduced price, especially for new subscribers. By prioritizing cloud gaming and subscriptions, Microsoft might be aiming to attract a broader audience that might not invest in a dedicated console.
It's crucial to note, however, that this information is based on a report, and Microsoft has not officially confirmed any plans to stop Xbox console sales in the EMEA market. Further announcements from Microsoft will be needed to clarify their future strategy for the region.
