Key Takeaways
1. McDonald’s in China has partnered with Black Myth: Wukong to celebrate the Mid-Autumn Festival with special menu items and merchandise.
2. Black Myth: Wukong achieved significant success, selling 20 million copies globally in its first month after release in August 2024.
3. The collaboration includes themed decorations and promotional items like tote bags, T-shirts, and a velvet robe featuring Sun Wukong.
4. Unique menu offerings include the Cheese Double Beef Black Gold Mooncake and the Golden Crispy Chicken and Egg Mooncake, available for a limited time.
5. The promotion has led to a notable increase in app orders, while fans outside China express disappointment over the lack of similar offerings.
McDonald’s in China has launched its Mid-Autumn Festival celebrations with an exciting partnership with Black Myth: Wukong, blending the fast-food giant’s offerings with traditional Chinese mythology through special menu items and merchandise.
A Celebrated Collaboration
This collaboration, shared by Daniel Ahmad on X, pays tribute to the tremendous success of Black Myth: Wukong, which was released globally in August 2024, making waves in the gaming world by selling 20 million copies within its first month. The game also nearly won the Best Action-Adventure title at The Game Awards in December 2024.
New Adventures in Gaming
A year later, Game Science unveiled its latest project within the Black Myth series, titled Black Myth: Zhong Kui, during Gamescom 2025 Opening Night Live. This new game focuses on the deity known for catching ghosts. McDonald’s is seizing the excitement by integrating the themes of Wukong into the Mid-Autumn Festival celebrations.
Starting in mid-September 2024, promotional images featuring Sun Wukong, also known as The Monkey King, began to dominate social media platforms. Certain McDonald’s locations in China have been decorated with Wukong-themed items like red lanterns, alongside pop-up shops offering embroidered tote bags, T-shirts, brooches, and a luxurious velvet robe showcasing the Monkey King balancing a burger on his head.
Unique Menu Offerings
The menu features creative twists on McDonald’s classic items, including the Cheese Double Beef Black Gold Mooncake, which is crafted with a black burger bun sprinkled with sesame seeds. Other offerings include the Golden Crispy Chicken and Egg Mooncake, Crispy Shrimp Nuggets paired with Curly Fries, and a special golden dipping sauce.
Prices for these menu items range from $2 to $4 or 15 to 30 RMB, depending on the region, and they are only available until the Mid-Autumn Festival concludes. Additionally, McDonald’s China has reported a notable increase in app orders during the first week of this promotional event.
The limited-time Black Myth: Wukong promotion at McDonald’s in China has sparked jealousy among fans worldwide, particularly in the U.S., where enthusiasts of Wukong have expressed disappointment over the lack of exciting offerings.
Black Myth: Wukong has dominated the Steam charts with an impressive score of 95.91% marked as Overwhelmingly Positive from more than 1.18 million reviews. The game reached a peak of 2.4 million concurrent players 13 months ago, maintaining a daily average of around 30,000 players since then.
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