Lumio Launches in India with Support from Ex-Xiaomi and Flipkart Leaders

Key Takeaways

1. Circuit House Technologies has launched Lumio, a brand of smart TVs aimed at enhancing the home entertainment experience in India.
2. The smart TV market in India is valued at $5 billion and is shifting toward premium products, with increasing consumer demand for innovative features.
3. Lumio aims to fill gaps in brand loyalty by offering unique smart TVs that address common user frustrations.
4. The brand will partner with Google TV, providing access to over 400,000 movies and shows, while production will be managed by Dixon Technologies and distribution by Amazon India.
5. Lumio’s first range of smart TVs is set to launch in March 2025, showcasing Indian innovation in the home entertainment sector.

A fresh player is about to disrupt the home entertainment scene in India. Circuit House Technologies, which has strong support from experienced professionals from Xiaomi and Flipkart, has launched Lumio, a brand of smart TVs aimed at providing a top-notch viewing experience. The goal of the brand is to fill the voids in the fast-changing smart TV market by incorporating innovative features and forming solid partnerships within the industry.

A New Perspective on Smart TVs

Lumio
The smart TV market in India, worth $5 billion, is experiencing a trend toward premium products, with bigger screens and advanced display tech becoming common. Lumio notes that, even with more than 100 brands in the field, many shoppers still depend on generic searches, showing a weak brand loyalty. Lumio plans to take advantage of this opportunity by offering a novel take on smart TVs that align with the changing needs of consumers.

The team that has created Lumio includes experts who have worked at top brands such as Lenovo, Philips, Tivo, LG, and Samsung. Their aim is to resolve frequent user frustrations by creating smart TVs that are designed for smooth experiences.

Launching in March 2025

Lumio is teaming up with Google TV to offer access to over 400,000 movies and shows from more than 10,000 apps. Additionally, Dixon Technologies, the foremost electronics manufacturer in India, will oversee production quality, while Amazon India will manage distribution to guarantee availability across the country.

The brand is set to unveil its first range of smart TVs in March 2025, with features specifically designed for the genuine needs of Indian consumers. This launch is a crucial moment in demonstrating that Indian brands can take the lead in innovation within home entertainment.