In November 2023, Kia America experienced a notable achievement in the automotive industry, particularly in the electric vehicle (EV) sector. The company recorded a 2.9% increase in U.S. sales compared to the previous year, selling an impressive total of 58,338 vehicles. These figures represent the highest-ever November sales for Kia. The overall sales for the year also saw a significant rise, reaching 722,176 vehicles, a 14% increase from the previous year.
Kia EV9: A Promising Future
One of the most exciting developments for Kia lies within its all-electric segment. The introduction of the highly anticipated Kia EV9, a three-row SUV, marks a significant milestone for the company. While only five EV9s were sold in November, this is just the beginning. The model has garnered nationwide interest, with reservations pouring in from every state in the U.S. This suggests a strong future demand for the EV9.
Growing Popularity of Kia EV6
Another all-electric model, the Kia EV6, has experienced a remarkable surge in sales. In November alone, the EV6 sold 1,290 units, doubling its figures from the previous year. These sales account for approximately 2.2% of Kia's total sales volume. The increasing numbers indicate a growing consumer interest in EVs, which bodes well for the future of eco-friendly transportation.
Impressive Year-Over-Year Growth
Kia's overall EV sales have seen a staggering 120% increase year-over-year, although exact figures have not been disclosed. Estimates suggest that the total sales of battery electric vehicles (BEVs) for November could be around 2,400 units, taking into consideration the sales of the Kia Niro EV.
For the year-to-date figures, Kia has sold over 17,600 EV6 models in the U.S., despite a slower start in the first half of the year. The performance of the Niro EV has also been notable, with nearly 10,000 units sold through October, representing a 37% increase from the previous year. These figures underscore a significant shift in consumer preferences towards electric vehicles.
Optimism for the Future
Eric Watson, Vice President of Sales Operations at Kia America, expressed optimism regarding the brand's future. The increasing demand for Kia's diverse lineup, which includes rugged SUVs, sports sedans, and innovative EVs, reflects the evolving automotive landscape. With the upcoming launch of new models like the EV9 SUV and the updated Sorento SUV, Kia aims to continue its growth trajectory in an increasingly competitive market.
