Key Takeaways
1. Hisense is facing a class action lawsuit for allegedly misleading consumers about its televisions being QLED technology.
2. The lawsuit claims that the TVs either lack true QLED technology or use it minimally, failing to enhance picture quality as advertised.
3. This is not Hisense’s first legal issue; a previous lawsuit in 2024 involved faulty main boards in some Hisense 4K Android TVs, leading to performance problems.
4. The ongoing lawsuits may damage customer trust in Hisense and its product quality.
5. Hisense has not publicly responded to the allegations, and affected customers are advised to stay informed and consider their legal options.
Hisense is now dealing with a class action lawsuit in the United States, where the company is accused of falsely advertising its televisions as having QLED technology. The lawsuit, which was initiated in March 2025, claims that Hisense engaged in misleading marketing practices, tricking consumers into thinking that specific TV models utilized Quantum Dot Light-Emitting Diode (QLED) technology. This technology is recognized for enhancing brightness and color fidelity.
Allegations by the Plaintiff
The person bringing the lawsuit, Robert Macioce, asserts that Hisense misrepresented these TVs as QLED models, even though they either do not have the technology at all or use it in such a minimal way that it fails to enhance picture quality as claimed.
History of Legal Issues
This isn’t the first instance where Hisense has run into legal complications regarding its televisions. In October 2024, another class action lawsuit was filed alleging that some Hisense 4K Android TVs were produced with faulty main boards. Customers reported problems like sluggish performance, unresponsive controls, app crashes, and even complete shutdowns. The lawsuit claimed that Hisense was aware of these issues yet continued to sell the faulty TVs without resolving the problems.
Despite gaining popularity recently, these lawsuits raise questions about the quality of Hisense’s products and its marketing claims, which could potentially harm customer trust. Should the allegations be validated, impacted consumers might qualify for repairs, refunds, or other compensation depending on the lawsuit’s result.
What’s Next for Hisense?
Currently, Hisense has not made any public statements regarding these allegations, and it’s uncertain how the lawsuits might affect the company’s image. Customers who own Hisense televisions are encouraged to keep updated on the lawsuit’s developments and to explore their legal options if they feel they were deceived.
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