HARMAN, the maker of the highly popular JBL audio brand, has launched an initiative aimed at combating counterfeiters of JBL products in India. The subsidiary of Samsung Electronics revealed that it has taken legal measures against manufacturers, distributors, dealers, and sellers involved in the production or sale of fake JBL items.
Campaign Against Counterfeiters
In a recent operation in collaboration with law enforcement, HARMAN's investigation team seized 54 counterfeit JBL car speakers from various car accessories stores in five locations within Kashmiri Gate, New Delhi.
Tips to Identify Fake JBL Products
To assist consumers in differentiating between genuine and counterfeit JBL products, Harman has shared guidelines. Customers are advised to be cautious of extremely low-priced JBL items that compromise on quality. Discrepancies in cosmetic features serve as red flags for counterfeit products, as authentic JBL devices exhibit consistent packaging with accurate logo placement and color.
Moreover, fake JBL products may exhibit characteristics such as light weight, chemical odors, or indications of inferior craftsmanship. Buyers can also consider the reputation of the seller as a factor in avoiding counterfeit JBL merchandise.
Vikram Kher, Vice President of Lifestyle at HARMAN India, emphasized the company's stringent legal actions against individuals involved in the distribution of counterfeit JBL goods. Kher stressed the importance of JBL customers remaining vigilant and purchasing exclusively from authorized retailers.
The investigation into counterfeit JBL products remains ongoing, with plans for continuous efforts to combat the spread of such items throughout India. While no arrests have been reported yet, the issue of counterfeiting appears to be a significant concern in the region.
