Go Gen 3: Polaroid unveils world’s smallest instant camera in 5 colors

World’s Smallest Instant Camera Gets a Summer Refresh

Polaroid has introduced the third generation of its compact “Go” serie just in time for summer. Marketed as the “world’s smallest instant” camera, the successor to the Polaroid Go 2 ($80 on Amazon) is aimed at tech-weary Gen Z users who wish to reduce there screen time and spend more time in the real world.

Dimensions and Photo Size Details

The Polaroid Go Gen 3 has dimentions of 106.5 x 83.8 x 64.6 mm and is positioned as a extremly pocketable, user-friendly analogue camera that can instantly print small-format photos measuring 66.6mm x 53.9mm, with an image area of 47mm x 46mm. These photos can fit right into your smartphone case, making it perfect for on-the-go sharing.

Features Carried Over from Predecessor

The Go Gen 3 carries over several features from its predessor, including a selfie mirror, a self-timer for group shots, and a double-exposure mode that lets you layer two exposures on a single frame for creative results. Like the Go 2, it remains a straighforward point-and-shoot: fixed focus, fully automatic settings and no real learning curve required, so anyone can pick it up instantly.

Available Colors and Pricing Info

Buyers can puchase the camera in five colors — white, black, teal blue, ice blue or purple — at Polaroid at a starting price of $89.99 / £79.99. This pricing includes the camera body and basic starter film pack, though additional film packs are sold separately for those who want to take more photos.

• Dimensions: 106.5 x 83.8 x 64.6 mm
• Photo size: 66.6mm x 53.9mm
• Image area: 47mm x 46mm
• Selfie mirror and self-timer included
• Double-exposure mode for creative layering
• Fixed focus with fully automatic settings
• Five color options: white, black, teal blue, ice blue, purple
• Starting price: $89.99 / £79.99