Galaxy S25 Edge Launches Quietly Like Last Year’s Z Fold SE

Key Takeaways

1. Galaxy S25 Edge is expected to launch in April, likely via a press release instead of a grand event.
2. Samsung has maintained a secretive approach, not allowing hands-on access to the phone and withholding key feature details.
3. The understated launch strategy may indicate Samsung’s confidence in the S25 Edge as a supportive model for the flagship S25 series.
4. The S25 Edge may serve as a testing phase for new design concepts rather than a device aimed at attracting new users.
5. Upcoming Galaxy Z Fold 7 rumors suggest a similar quiet launch strategy, focusing on exclusivity and design improvements.

According to recent rumors and leaks, the eagerly awaited Galaxy S25 Edge from Samsung is set to be launched in April, which is just around the corner. However, don’t hold your breath for a grand Unpacked event to celebrate its release. Industry sources indicate that Samsung might choose a more understated approach, announcing the device through a press release, similar to the Galaxy Z Fold SE.

A Shift in Launch Strategy

This speculation aligns with Samsung’s rather secretive approach towards the S25 Edge. Although the phone was showcased at the January Unpacked event and MWC 2025, the company didn’t allow anyone, even the press, to have hands-on time with it. Furthermore, they have been quiet about significant features, such as the rumored ceramic body. The phone has already appeared in various certification listings, like BIS and FCC, suggesting that its launch is just around the corner. This careful strategy hints at an unveiling that lacks the usual excitement.

Confidence in the Product

If these claims hold true, opting out of a specific launch event might signal Samsung’s belief in the S25 Edge as a supportive model for the flagship S25 series, rather than a stand-alone offering. By capitalizing on the existing buzz from earlier presentations and moving forward with a subtle introduction, Samsung could simplify its marketing while still keeping an exclusive vibe around the new device.

Testing New Waters

Moreover, the S25 Edge might be more of a testing phase for a new design rather than a gadget aimed at luring new users into the Galaxy ecosystem. This idea is reinforced by the upcoming Galaxy Z Fold 7 rumors. The new foldable is said to be based on the design and hinge system of the Galaxy Z Fold Special Edition, which was not only thinner but also had a quiet launch, keeping it exclusive to its home market.

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