Fujifilm X100 VI Sales Surpass X100 V, Production to Boost

Key Takeaways

1. The Fujifilm X100 VI remains difficult to find even after a year since its release, with many retailers still showing it as out of stock.
2. Fujifilm has significantly increased production, more than doubling output to over 15,000 units per month, but is nearing manufacturing capacity limits.
3. The X100 VI has achieved remarkable sales, surpassing total sales of all previous X100 models in the last four years within its first year.
4. High demand led to long wait times for customers, with some waiting up to ten months for their orders after launch.
5. Fujifilm advises against buying the camera from sellers with inflated prices and encourages buyers to wait for official stock.

The Fujifilm X100 VI is still hard to find, even after being out for more than a year. Although some stores may occasionally have it, many big online retailers often still show it as out of stock. In a recent talk with PetaPixel, Fujifilm indicated that this situation is set to improve soon.

Increased Production Efforts

Fujifilm reports that production levels have more than doubled since the last version of the camera. At its launch, the company was already producing over 15,000 units a month and has ramped up those numbers in the following months. However, despite their efforts to increase output, they are nearing the limit of their manufacturing capacity, which makes it hard to increase production again. This is partly due to challenges in mass-producing certain components, like the top plate.

Sales Success and Demand

The company revealed that they sold more units of the X100 VI in its first year than all previous X100 models combined in the last four years. On the day of launch alone, Fujifilm received so many orders that some customers who ordered on day one ended up waiting as long as ten months for their camera to be delivered.

Fujifilm is now getting closer to satisfying the demand for the X100 VI and is working to fulfill all pending orders. They advise buyers against purchasing the camera from sellers who are charging inflated prices and instead suggest waiting a bit longer. For further details about the Fujifilm X100 VI, interested individuals can check its official product page.

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