Key Takeaways
1. DJI’s first 360° drone, the Avata 360, may launch before the end of the year due to potential US sales restrictions.
2. The Federal Communications Commission (FCC) has released initial documents, allowing DJI to introduce the drone in the US market.
3. The launch must occur before December 23 to avoid US sales limitations from a security audit.
4. The Avata 360 is expected to be priced similarly to the Antigravity A1, rumored to be around $999, with only an 8% increase over the current Avata 2.
5. The Avata 360 will feature two 1/1.1-inch camera sensors that can rotate 90° for first-person view (FPV) filming.
The debut of DJI’s first 360° drone might be closer than we anticipated. Due to the possible US ban on new product sales, various reports suggest that the Avata 360 could officially be released before this year’s end. Allegedly, DJI is aiming to offer a lower price than Insta360 and its Antigravity A1 competitor.
Certification and Market Readiness
To summarize, the Federal Communications Commission (FCC) released initial documents about the Avata 360 recently. In simple terms, this certification paves the way for DJI to introduce the drone in a key market. However, this launch must happen before December 23, as afterwards, DJI could face US sales limitations due to a last-minute security audit that currently seems improbable.
Launch Timeline and Pricing Strategy
Consequently, DroneXL and other sources believe that DJI is likely to reveal the Avata 360 before this cutoff date. This timing is also anticipated for the Osmo Pocket 4. New information suggests that DJI plans to price the Avata 360 with the Antigravity A1 in mind. Although the price of the latter hasn’t been verified yet, rumors hint it could be around $999.
Expected Features and Comparisons
It appears that the Avata 360 will have a similar pricing structure, at least for its basic model. This pricing strategy should make it competitive against the Antigravity A1, though it would reflect an approximately 8% increase over the current Avata 2, which is priced at $849 on Amazon. For that additional $79, DJI is expected to include two 1/1.1-inch camera sensors, which will have the ability to rotate 90° for authentic first-person view (FPV) filming as well.
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