Key Takeaways
1. Caviar has opened its first showroom in Dubai’s Tamani Arts Tower, offering direct access to luxury tech for clients.
2. The showroom features extravagant products like the $14,630 Tourbillon Carbon Gold iPhone, blending advanced technology with high-end watch mechanics.
3. Caviar’s offerings include the Ultra Gold iPhone 15 Pro Max and Skeleton Gold Black, appealing to consumers who view smartphones as status symbols.
4. The showroom operates by appointment only, targeting clients willing to spend at least $8,630 on a single device for a personalized experience.
5. Caviar’s luxury tech products align well with Dubai’s opulent lifestyle, where high-end items are in high demand.
Caviar, a high-end brand that turns regular gadgets into symbols of luxury, has launched its first showroom in Dubai’s Tamani Arts Tower. To celebrate this event, the company held a private viewing for VIP clients and a few journalists, showcasing some of the most extravagant iPhones that are priced much higher than the average Apple flagship models.
A New Era for Luxury Tech in Dubai
Previously, Caviar’s products were only accessible in Dubai through partner retailers. The new showroom aims to provide a direct and tailored experience for fans of luxury technology. The event featured the reveal of the Tourbillon Carbon Gold iPhone, a stunning device priced at $14,630, which combines Apple’s latest smartphone technology with an authentic mechanical tourbillon—an intricate feature initially made for high-end watches to combat gravity’s effects.
Showcasing Opulence
Among the other impressive items displayed was the Ultra Gold iPhone 15 Pro Max, which boasts a solid gold finish, and the Skeleton Gold Black, designed with a skeletonized watch mechanism embedded in the back panel. These products, part of Caviar’s Grand Complications collection, are intended for individuals who see their smartphones as more than mere tools; they serve as bold expressions of wealth and exclusivity.
Caviar’s showroom operates by appointment only, adopting an ultra-luxury strategy that appeals to a select group of clients willing to invest at least $8,630 in a single phone. For those desiring a top-tier personalized experience, the showroom provides a close-up look at Caviar’s meticulous craftsmanship, featuring elements like carbon fiber and solid gold finishes.
Luxury in the Heart of Dubai
While luxury tech may not appeal to everyone, in a city like Dubai—where supercars are commonplace and gold vending machines are a reality—Caviar’s lavishly designed iPhones seem perfectly suited.
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