Reports from various sources suggest that Apple is set to introduce a brand-new model this year. This device, which emphasizes design, is commonly called the iPhone 17 Air, and a recent leak has disclosed some details about its potential pricing.
Pricing Details
According to the Korean outlet Sisajournal, the iPhone 17 Air is expected to be priced in line with its previous “Plus” versions. Given that the iPhone 16 Plus debuted last year with a starting price of $899, it is reasonable to anticipate a similar price point for the iPhone 17 Air.
Sales Strategy
The information from the source states that the creation of the iPhone 17 Air is a response to dwindling sales of recent iPhone “Plus” models. The new device aims to replace the iPhone 17 Plus in Apple’s offerings for the year. For context, sales data from Omdia indicates that the iPhone 15 Plus sold only 3.7 million units, while the iPhone 15 Pro Max achieved 21.8 million units, the iPhone 15 Pro reached 16.9 million units, and the standard iPhone 15 sold 17.8 million units.
Expectations Ahead
Apple is likely hoping that the iPhone 17 Air will succeed in achieving sales figures comparable to the other three iPhone models. Reportedly, the target thickness for this device is 6.25mm, making it 1.5mm thinner than the current thinnest model, the standard iPhone 16. If this is accurate, it would make the iPhone 17 Air the slimmest iPhone ever, even thinner than the 6.9mm iPhone 6.
Sisajournal’s insights into this upcoming device certainly make things more interesting for Apple fans.
Source: Link