Key Takeaways
1. Monster Energy has released new cans themed around Call of Duty: Black Ops 7, offering in-game rewards for players ahead of its release on November 14, 2025.
2. Each can provides 15-minute double XP tokens, with a maximum of 40 hours available, requiring players to buy 160 cans for full benefits.
3. The promotion for Black Ops 6 is ending as attention shifts to Black Ops 7, which is a direct sequel set in 2035 featuring returning character David Mason.
4. A full reveal of Call of Duty: Black Ops 7 is scheduled for Gamescom 2025 on August 19, continuing the Dark Aether Zombies storyline.
5. Call of Duty: Black Ops 6 was a commercial success, becoming the top-selling premium game of 2024, with 500 million lifetime sales by October 2024.
Call of Duty and Monster Energy have teamed up once again, with new cans themed around Call of Duty: Black Ops 7 already appearing in stores. This initiative gives players the chance to earn in-game rewards ahead of the game’s anticipated release on November 14, 2025.
The New Cans and Rewards
CharlieIntel first shared images of these cans on X on July 27, 2025. The cans feature the logo of Call of Duty: Black Ops 7. Previously, the promotion included cans for Call of Duty: Black Ops 6, which had redeemable codes hidden under the silver pull tabs. Gamers could simply log into their Activision accounts, visit the callofduty.com/redeem site, and input their promotional codes.
Each can provides 15-minute double XP tokens, with a maximum of 40 hours available. This totals to needing 160 cans, which would cost over $300. The earlier promotion for Black Ops 6 also included rewards like an in-game weapon blueprint, three operator skins, and a weapon vinyl. Additionally, players who shopped at Walmart could earn both weapon and level progression double XP tokens.
Transition to the Next Game
The Monster Energy promotion for Call of Duty: Black Ops 6 has come to an end as Activision shifts focus to the next game in the series. Call of Duty: Black Ops 7 was teased on June 19, 2025, which interestingly aligns with the date of “Cordis Die” in the Black Ops 2 narrative. This event involved the terrorist group led by Raul Menendez attacking Los Angeles.
A complete reveal of Call of Duty: Black Ops 7 is set for Gamescom 2025 on August 19. The game is a direct sequel to both Black Ops 2 and Black Ops 6, taking place in 2035. It features the return of David Mason, the son of Alex Mason, and promises a mind-bending co-op campaign alongside fresh multiplayer maps.
The Ongoing Zombie Storyline
Additionally, the Dark Aether Zombies storyline will continue, following the events of “The Reckoning” at Janus Towers, which is expected to launch on August 7 with Black Ops 6 Season 5.
Call of Duty Black Ops 6 received praise from critics upon its release, becoming the top-selling premium game not just in December but throughout all of 2024. By October 2024, the franchise had achieved 500 million lifetime sales, counting both digital and physical versions of its games.
As noted by SteamDB, Black Ops 6 reached a record peak of 315,334 players on October 28, 2024, and currently enjoys a stable 24-hour peak of 79,458 players at the time of this writing.
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