Key Takeaways
1. Best Buy listings suggest possible prices for the Asus ROG Xbox Ally ($599.99) and ROG Xbox Ally X ($999.99), but their authenticity is uncertain.
2. Both devices are labeled as “coming soon,” with no official pricing confirmed by Asus or Xbox yet.
3. Consumer reactions to the $1,000 price for the Ally X are largely negative, with many considering it “dead on arrival.”
4. Previous pricing reports indicated different price ranges, with some suggesting the U.S. prices could be lower than the Best Buy listings.
5. Shoppers should be cautious with these prices until an official announcement is made by Asus or Xbox.
New images from Best Buy have recently appeared on Reddit, revealing possible prices for the upcoming Asus ROG Xbox Ally and ROG Xbox Ally X handheld devices – $599.99 and $999.99, respectively. These listings are certainly grabbing a lot of attention on Reddit, but it’s still unclear if these are real launch prices or just placeholders until something official is announced. When we looked at the Best Buy website for the same details, though, the prices were not shown.
Availability Status
Both the Asus ROG Xbox Ally X and the regular ROG Xbox Ally are still labeled as “coming soon.” These numbers popped up just a few hours ahead of the expected official announcements from Asus and Microsoft. It’s worth noting that these prices might not be set in stone, as retailers frequently use temporary prices until the manufacturers give them the actual figures. The lack of an official statement from Asus or Xbox during this report means that the “placeholder” idea remains a possibility.
Consumer Reactions
The feedback regarding the $1,000 price tag on the Ally X has been quite negative. Some users are calling this potential price “DOA” (dead on arrival) if it turns out to be true. The general agreement appears to be that these handhelds will appeal to a very specific, niche group. Unless Asus can provide a strong reason for the high price, many customers are likely to hesitate.
Previous Pricing Insights
Earlier reports, backed by international retailers like Argos in the UK, had indicated that the Ally X was priced closer to £900 ($1,140 USD) and the standard Ally around £500 ($667 USD). Meanwhile, other sources suggested that the U.S. versions would launch at lower prices ($550 for the Ally and $900 for the Ally X), but the listings from Best Buy suggest otherwise.
Until Asus or Xbox makes an official announcement, shoppers should approach this pricing information with caution, especially since an official MSRP reveal is expected soon.
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