BBC Breakfast Faces Criticism for Retrogaming Segment Setup

Key Takeaways

1. The BBC Breakfast segment highlighted the resurgence of retrogaming but featured an NES cartridge mistakenly placed in an SNES console.
2. Viewers reacted with surprise and humor on social media, with many sharing jokes and comments on platforms like Reddit.
3. The segment attracted approximately 6.5 million viewers, but the focus shifted from celebrating retro gaming to the mix-up.
4. UKIE distanced itself from responsibility for the display error, clarifying that the studio team handled the setup independently.
5. Despite the mishap, the incident raised awareness about retro gaming, although it became the main talking point overshadowing the original celebration.


This morning’s segment on BBC Breakfast highlighted the comeback of retrogaming. However, things took a surprising twist when viewers noticed an NES Super Mario Bros. cartridge stuck inside a Super Nintendo Entertainment System.

Online Reactions

The blunder led to a mix of astonishment and mockery across social media platforms and among gamers. During the broadcast, Professor Nickle Poole (OBE), the Chief Executive of UKIE, showcased a variety of retro gaming devices. The display included a range of equipment, from a Sinclair ZX81 to a Nintendo Wii and an SNES.

Viewership and Focus

The segment attracted around 6.5 million viewers and aimed to celebrate the renewed interest in retro gaming consoles. Instead, the attention was diverted by an NES game awkwardly inserted into an SNES. By day’s end, many users flocked to r/gaming to share humorous comments like “I want to report a crime.”

Community Reactions

Reddit users had a blast with this error from the BBC. One commenter remarked, “the setup was either done by someone clueless about games or by an expert trying to mess with this subreddit.” Other commentators expressed their disappointment over the missing UK’s top-selling 16-bit console, the SEGA Mega Drive.

UKIE’s Response

Following the on-air error, UKIE quickly clarified that it was not responsible for the display setup and distanced itself from the mishap in a statement to VGC. They explained that the studio team managed the setup independently and that Poole had no control over it during the broadcast. UKIE noted, “For transparency, the studio team set up the in-studio display independently and handled the placement of the consoles—unfortunately, we couldn’t adjust it whilst on air.”

Despite Poole’s appearance on BBC Breakfast, the gaffe succeeded in drawing attention to retro-gaming. However, it’s probable that Poole won’t easily forget the NES-SNES mix-up that overshadowed the segment.

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