The realm of technology is swiftly advancing. While the last decade was dominated by smartphones, the current focus has shifted towards artificial intelligence and mixed reality. There is a growing anticipation for the convergence of these two technologies, potentially surpassing the capabilities of the current Apple Vision Pro. How will this expectation impact consumer behavior? Recent research from IDC paints a promising outlook for AR/VR headsets in 2024. Let's delve into the details…
AR/VR Headset Market Poised for Rapid Growth Post-2023 Dip
Mainstream availability of AR/VR headsets has been limited despite their existence for some time. Meta’s Quest models held sway until Apple's unveiling of the Vision Pro mixed reality headset in 2023. While this announcement injected new vigor into the industry, it also caused a temporary downturn in sales. Global sales of AR/VR headsets saw a 23.5% drop in 2023 as consumers postponed purchases in anticipation of the Vision Pro.
Projections for 2024 and Beyond
Expectations are set to shift significantly in 2024. With an uptick in Apple Vision Pro purchases and wider adoption of this technology, more consumers are likely to explore alternative options. IDC forecasts a 44.2% surge in sales, totaling 9.7 million units this year. This growth trajectory is predicted to soar, potentially hitting 36 million units by the close of 2028.
Looking Ahead: Potential Transformative Impact
It’s crucial to remember that these are projections based on current market dynamics. In 2023, a staggering 1.2 billion smartphones were sold globally, underscoring their pivotal role in daily activities. Should AR/VR technology undergo significant advancements akin to smartphones, it could potentially mirror the transformative impact seen in sales figures, reaching comparable levels in the years to come.
