The latest sales data for smart door locks in China has revealed that over 18.01 million sets were sold in 2023. This represents a significant increase in sales volume compared to the previous year, with Xiaomi leading the market in terms of sales.
Impressive Sales Growth
The sales data breakdown highlights that online traditional e-commerce sales of smart door locks in China reached 4.31 million units, a 45% improvement from 2022. Furthermore, online emerging e-commerce platforms accounted for 1.5 million sales, showing a 70% improvement from the previous year. Leading the market in terms of sales volume and revenue are Xiaomi, Deschmann, and Cadiz.
Xiaomi's Dominance in the Market
Xiaomi emerges as the top brand in the market across all online channels, boasting a sales share of approximately 15%. The report attributes Xiaomi's success to its cost-effective products and exceptional smart experience. Additionally, Xiaomi has leveraged its large existing user base to drive sales of its smart door lock offerings. This aligns with Xiaomi's projection to become the leading smart door lock sales company by the end of 2023.
Wide Range of Products
The Xiaomi Smart Door lock series offers a diverse range of options to cater to a wide segment of the population. Some of the models in this series include the Xiaomi Fully Automatic Smart Door Lock, Xiaomi Fully Automatic Smart Door Lock Pro, Xiaomi Smart Door Lock E10, Xiaomi Smart Door Lock 1S, and Xiaomi Face Recognition Smart Door Lock X. These products are priced between 799 yuan and 2,999 yuan, providing options for various budget ranges.
Positive Outlook for Xiaomi
With its strong sales performance and a wide range of products, Xiaomi expects the outlook for its smart door locks business to remain positive. The company aims to surpass its current market share and further solidify its position as a leading player in the smart door lock market.
In conclusion, the sales data for smart door locks in China demonstrates significant growth in the market, with Xiaomi leading the way. With its competitive advantages and diverse product offerings, Xiaomi is well-positioned to achieve its goal of becoming the top smart door lock sales company in the coming year.
