Xiaomi's air conditioner division is experiencing remarkable growth, establishing a significant market presence within a few short years.
According to CNMO, Xiaomi air conditioners have become one of the top choices for consumers, with JD deliveries showing that 7 out of 10 delivered units are from Xiaomi. This is a significant increase from the previous year's 2 out of 10, indicating a substantial rise in consumer preference for the brand.
Unprecedented Success During JD’s 618 Sales Event
During the recent 618 shopping festival, Xiaomi achieved the third position in online air conditioner sales, surpassing well-known brands like Haier and Aux. The company also set a record by shipping 78,000 units in a single day.
Xiaomi is now competing directly with established giants like Midea and Gree. Three of Xiaomi’s models have ranked in the top ten for cumulative sales in both the fresh air conditioner and large hanging air conditioner categories.
Beyond Sales: Customer Satisfaction
Xiaomi's approach is not limited to sales figures. They have also gained customer loyalty by providing exceptional after-sales service, including installations within 10 minutes of delivery.
Xiaomi’s journey in the air conditioner market began in 2021. Since then, the company has seen its shipments grow exponentially, reaching over 2 million units in the first year alone. This upward trend continued, with 4.4 million units shipped in 2023. In the first quarter of 2024, Xiaomi shipped 690,000 air conditioners, marking a 63% year-on-year growth.
Projections indicate that this momentum will persist, with over 7 million units expected to be shipped in 2024. This would secure Xiaomi’s position as the third-largest player in the online market, with potential to reach the top spot across all sales channels.
Future Projections
Analysts foresee even greater dominance for Xiaomi in the coming years. By 2026, it is anticipated that air conditioner shipments will surpass those of Xiaomi TVs, which have traditionally been a leading product in their IoT portfolio. This shift positions air conditioners as the primary revenue generator for Xiaomi’s smart home business, underscoring their growing importance in the company's overall strategy.
