TikTok has made its Symphony Creative Studio available to all advertisers on the platform. This AI-driven tool offers a range of video and speech features that enable users to create engaging and effective content with greater speed.
Impact on Sales and Advertising
Many businesses and content creators are noticing that a larger portion of their sales is originating from online leads. A significant number of younger audiences are also turning to TikTok for news instead of traditional sources like television. This shift influences not only elections but also affects where companies invest their marketing resources. The expansive reach of influencer marketing on TikTok, along with its unique algorithms for showcasing videos, makes it a powerful platform for advertising.
Features of the Studio
The Symphony Creative Studio utilizes TikTok's insights into the performance of top content to help users create video clips. Users can simply upload raw video files and product details, which may be sourced from a web link, and the Studio AI will craft an impactful video using these assets as well as free licensed materials offered by TikTok. Even though these videos are marked as "AI-generated," TikTok highlighted that one business experienced a rise in sales from videos made solely from product links.
Virtual Spokespeople and Multilingual Support
Users have the option to create virtual representatives to showcase products, introduce businesses, and share information with viewers. These virtual spokespeople can be generated from pre-existing avatars or customized to resemble actual company representatives. This allows businesses to keep using the same popular figures indefinitely, even if they are no longer around. Furthermore, Symphony Creative Studio can translate videos into multiple languages and apply cloned voices to re-dub videos, catering to a worldwide audience.
For those in need of a new computer to edit their trending TikTok videos, an AI-enhanced option like the Microsoft Surface Pro 11 would be a great choice.
TikTok Symphony Creative Studio, TikTok blog.
