TCL has introduced a fresh collection of TVs at its product launch event held on July 17. The highlight of the event was the third-generation art TV A300 series, featuring the A300 Pro and A300W models. These models sport a flat back panel design and an integrated body, with a thickness of 27.9mm. TCL claims that the TV can be easily mounted on the wall, resembling a flat, thin picture frame.
Specifications and Features
The TCL A300 Pro series TV is outfitted with a Bang & Olufsen (B&O) sound system and is available in three sizes: 65 inches, 75 inches, and 85 inches. It houses a quad-core A73 processor and comes with a 4GB RAM and 64GB storage configuration. On the other hand, the TCL A300W series TV is offered in four sizes: 55 inches, 65 inches, 75 inches, and 85 inches. Both A300 series TVs incorporate nano-microcrystal technology and Quantum Dot Pro 2024 technology. Additionally, the TV features a 144Hz matte display, which minimizes the reflection of ambient light, rendering a more realistic painting texture.
Enhanced Audio and Built-in AI
The A300 Pro series is equipped with B&O 3.1.2 ultra-thin wireless speakers, delivering a panoramic surround sound experience. The TV also includes a built-in AI painting model, allowing users to set three keywords for the system to automatically generate exclusive art within 3 seconds. This quick generation of art is quite remarkable. Alongside the TVs, TCL also introduced some high-end soundbars during the event.
Pricing and Availability
The TCL A300 Pro is priced at 8,999 yuan ($1,239), 11,999 yuan ($1,652), and 15,999 yuan ($2,203) for the respective sizes. The A300W series is available at 4,999 yuan ($688), 6,999 yuan ($964), 9,999 yuan ($1,377), and 13,599 yuan ($1,873). These new TVs can be purchased from retail platforms like JD.com.
