Target Offers $50 eShop Gift Card After Delayed Switch 2 Pre-Orders

Key Takeaways

1. Many Nintendo enthusiasts were worried about pre-order cancellations for the Switch 2, leading to complaints about delayed shipments.
2. Target is offering a $50 Nintendo eShop gift card to customers whose deliveries were late, but eligibility criteria remain unclear.
3. Delivery times for the Switch 2 varied, with some arriving later than expected, while competitors like Best Buy and GameStop delivered on time.
4. Customers can redeem the gift card offer by adding it to their cart and using a promo code during checkout for a total of $0.
5. Target appears to be working to rebuild trust with gamers after the launch issues, especially for future product releases.


The weeks before the Switch 2 launch were filled with worry for Nintendo enthusiasts. Even those who managed to pre-order their consoles were still uneasy about possible cancellations. While Target managed to fulfill many of the online orders, there were complaints from gamers about shipments arriving late. For some, the Switch 2 didn’t show up until the following week. To make up for this inconvenience, Target is sending out emails with codes for a $50 Nintendo eShop gift card.

Social Media Buzz

Currently, social media reports indicate that buyers who received their deliveries on or after June 7th are getting the Nintendo eShop gift card offer. However, this doesn’t apply to every gamer, and it remains uncertain what criteria Target is using to determine eligibility.

Delivery Expectations

Target never explicitly promised that the handheld would arrive on June 5th. Gamers noticed that the estimated shipping times ranged from June 6th to June 11th. In reality, some consoles didn’t show up until June 11th or later. In contrast, competitors such as Best Buy, GameStop, and Walmart managed to deliver their systems on June 5th or the day after.

For those looking to take advantage of the gift card offer, they should add the $50 eShop card to their cart on the Target website. After that, buyers need to apply the promo code provided in the email during the checkout process. With a total order amount of $0, customers should find a digital code for the Nintendo store in their email. Some gamers are thinking of using a portion of the funds to pre-order Switch 2 games like Donkey Kong Bananza.

Rebuilding Trust

Even though early delivery wasn’t guaranteed, it seems Target might be trying to regain the favor of gamers as future launches approach. For those who pre-ordered the Switch 2, it was particularly frustrating to see other fans unbox their consoles days ahead of them.

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