Tag: Xperia 1 VI

  • Sony Uses Apple iPhones in Xperia European Marketing

    Sony Uses Apple iPhones in Xperia European Marketing

    Key Takeaways

    1. Sony showcased Apple iPhones at its CES 2025 booth instead of its own Xperia models, raising questions about its marketing strategy.
    2. iPhones are featured prominently on multiple Sony European websites, despite the availability of Xperia devices in the market.
    3. The images likely promote the Sony Inzone M10S Gaming Monitor, highlighting a preference for iPhones over its own products in marketing materials.
    4. Critics argue that using iPhones in promotions undermines the Xperia brand, which could benefit from more support from Sony.
    5. The decision to feature iPhones may indicate a focus on compatibility with Sony’s products rather than promoting its own smartphone line.

    Sony has once again found itself in a curious situation, opting for Apple iPhones instead of its own Xperia models. During the CES 2025 event in Las Vegas, the Japanese company showcased iPhones at its booth, even though it had premium devices like the Xperia PRO-I and Xperia 1 V available in the US market. While some argue that showcasing iPhones indicated compatibility with Sony’s own products (like cameras and vehicle processing platforms), this recent incident seems to contradict that reasoning.

    Uncovering the Evidence

    A recent post on Reddit, shared by user u/xdmt3O, highlights this puzzling trend. The original poster mentions noticing iPhones featured in Sony’s marketing materials on its official German website. Digging deeper, it becomes clear that this iPhone image is being used across several of Sony’s European websites. Currently, the image appears on the homepages of Sony’s sites in the UK, France, Portugal, Sweden, Netherlands, Italy, Austria, Germany, Hungary, and Spain. This is quite the visibility for a product that the Sony Xperia 1 VI has to face in the market.

    Marketing Choices

    The images in question showcase the likely Apple iPhone 16 models (both regular and Plus/Max versions for that extra visibility) to promote the Sony Inzone M10S Gaming Monitor, which comes with a 12-month Fnatic Plus membership with eligible purchases. It’s reasonable to say that the Sony Xperia 1 VI, which we rated a solid 86%, would have been a far better choice for this specific marketing campaign. After all, Apple hardly requires help from its rivals to sell more iPhones, while the Xperia line could certainly use all the support it can get, especially from its parent company.

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    Sony Uses Apple iPhones in Xperia European MarketingSony Uses Apple iPhones in Xperia European Marketing
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  • Sony Launches Scarlet Xperia 1 VI in Europe

    Sony Launches Scarlet Xperia 1 VI in Europe

    European buyers can now get their hands on the red Xperia 1 VI, which was only sold in Japan before. The "Scarlet" version showcases a striking red hue with a matte finish on the glass back and aluminum frame, giving it a chic and premium appearance.

    Pricing and Configurations

    This smartphone is available for €1,499/£1,399 and is offered in one setup with 12GB of RAM and 512GB of storage. It adds to the existing color choices of Black, Platinum Silver, and Khaki Green, which offer lower RAM and storage options.

    Specifications of the Xperia 1 VI

    Released in May 2024, the Xperia 1 VI boasts a 6.5-inch FHD+ display safeguarded by Gorilla Glass Victus 2. It supports a refresh rate of 1-120Hz, has HDR certification, and covers the full DCI-P3 color gamut with X1 for mobile technology, ensuring a clear and sharp viewing experience.

    Beneath its exterior, the phone is equipped with a Snapdragon 8 Gen 3 chip, alongside LPDDR5X RAM and UFS 4.0 storage. It operates on Android 14 and is powered by a 5000mAh battery for extended usage. The camera system features a triple-lens arrangement, including a 48MP 1/1.3.5″ Exymor T main sensor, two 12MP secondary lenses, and a 12MP front shooter, allowing for various photography and videography options.

    Availability and Future Plans

    The first shipments of the Scarlet Xperia 1 VI began today, October 17th, in Germany, following its launch in the UK yesterday, making it available to more consumers across Europe.

    In related news, Sony has delayed the release of its Xperia 5 VI smartphone, which was expected to launch this year, due to changing consumer preferences leaning towards larger models such as the Xperia 1 VI. Although case manufacturers have hinted at its development, Sony is opting to prolong the life of the Xperia 5 V, indicating a reassessment of its product range. The company is also developing three new smartphones, but specifics remain limited.

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  • Sony Xperia 1 VI Gets New Color and Double Storage Upgrade

    Sony Xperia 1 VI Gets New Color and Double Storage Upgrade

    Sony is currently offering the Xperia 1 VI, which it launched in June. Up until now, the device has been offered globally in three shades, which the company calls Black, Khaki Green, and Platinum Silver. Additionally, the Xperia 1 VI has been available only with 256 GB of storage.

    New Colour and Storage Options

    Now, Sony has rolled out a new fourth colour option along with a higher storage capacity of 512 GB. The company claims that the new Scarlet finish ‘adds a fresh and vibrant appearance’ to the Xperia 1 VI. Interestingly, the Scarlet option had been shown alongside the other three colours back in May. This new variant features a glass back with a matte finish that matches the mid-frame.

    Hardware Remains the Same

    The Scarlet version keeps the same core hardware as its Black, Khaki Green, and Platinum Silver versions. It is equipped with a 6.5-inch LTPO OLED display that supports 120 Hz refresh rate and 1080p resolution, powered by a Snapdragon 8 Gen 3 processor and a 5,000 mAh battery. The camera specifications have not changed either; further insights can be found in our review.

    As it is, the new Scarlet model is available exclusively with 512 GB of storage in Europe and the UK, priced at €1,499 and £1,399, respectively. This pricing reflects an increase of €100 and £100 compared to its 256 GB models. In contrast, the Scarlet option in the US comes with 256 GB of storage and is available through retailers like Amazon, with a price tag of $1,209.99 before taxes.

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  • Sony Xperia 1 VI Update Enhances Connectivity Features

    Sony Xperia 1 VI Update Enhances Connectivity Features

    Sony has shared news about two significant updates for the Xperia 1 VI this week. First, a new Scarlet color option has been launched, featuring 512 GB of storage globally. We have provided complete details on this release separately. Interestingly, although the US market has also seen the Scarlet edition, it is still limited to 256 GB of storage (curr. $1,209.99 on Amazon).

    Connectivity Upgrade

    In addition to the new color, Sony has made a major upgrade to the connectivity of all Xperia 1 VI models. They have introduced Wi-Fi 7 support, which is being rolled out through a fresh software update. Previously, the Xperia 1 VI was capped at Wi-Fi 6E, which reached data rates of 1,824 Mbit/s in tests conducted earlier this year.

    Enhanced Performance

    Wi-Fi 7 theoretically provides up to 46 Gbit/s bandwidth, a big jump from the 9.6 Gbit/s offered by Wi-Fi 6E. While it’s unlikely that devices will reach these peak speeds, Wi-Fi 7 is designed to enhance network efficiency and stability, while also lowering power consumption. Moreover, the introduction of Multi-Link Operation (MLO) means that the Xperia 1 VI can now send and receive data at the same time across 2.4 GHz, 5 GHz, and 6 GHz networks, effectively reducing latency.

    Requirements for Upgrade

    To utilize these network improvements, the Xperia 1 VI must be paired with a router that supports Wi-Fi 7. In addition, Sony is releasing the Wi-Fi 7 support as part of software version 69.0.A.2.44, which also includes the September 2024 security patch. XperiCheck indicates that most versions of the Xperia 1 VI, such as those available in Europe, the UK, Japan, and Southeast Asia, should have already received the 69.0.A.2.44 update.

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  • Sony Xperia 1 VI Launch Event Scheduled for May 15

    Sony Xperia 1 VI Launch Event Scheduled for May 15

    Sony has officially announced a launch event scheduled for May 15, where they plan to unveil a new Xperia product. The news was made public through the brand's official X account (previously Twitter), with the event set to be live-streamed on YouTube at 16:00 Japan time / 9:00 CEST on May 15, 2024.

    Anticipation for the New Xperia

    Sony's upcoming launch event on May 15 has stirred excitement in the tech community, although the specific model to be revealed remains undisclosed. Speculations point towards the potential introduction of the flagship Sony Xperia 1 VI, with possibilities also including the Xperia 5 VI and the Xperia 10 VI being showcased.

    Rumored Features of the Xperia 1 VI

    Leaked information suggests that the Xperia 1 VI may boast a 2K display sporting a 19.5:9 aspect ratio, a high 120Hz refresh rate, and BRAVIA HDR technology for enhanced visual performance. Reports also mention a notable 240Hz touch sampling rate for this device.

    Power and Optics

    Internally, the Xperia 1 VI is anticipated to be equipped with the top-tier Snapdragon 8 Gen 3 processor, coupled with a substantial 5,000mAh battery for prolonged usage. Camera-wise, expectations include a primary 24mm lens featuring an "Exmor T for mobile" stacked CMOS image sensor, alongside a 16mm lens and an 85-170mm telephoto zoom lens capable of up to 7X zoom. Additional details are likely to be unveiled during the Sony Xperia launch event on May 15, inviting enthusiasts to stay tuned for further updates.

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  • Sony Xperia 1 VI, Xperia 5 V, and Xperia 10 VI RAM Options Leak Before Release

    Sony Xperia 1 VI, Xperia 5 V, and Xperia 10 VI RAM Options Leak Before Release

    Sony is preparing to unveil its 2024 Xperia smartphone lineup, which is anticipated to include the Xperia 1 VI, Xperia 5 VI, and Xperia 10 VI.

    Sumahodigest has recently leaked information regarding the RAM configurations of these upcoming devices. The Xperia 1 VI flagship model will be offered in 12GB and 16GB RAM variants, while the Xperia 5 VI will come with 8GB of memory. The Xperia 10 VI is expected to be available in 6GB and 8GB RAM options.

    Camera Details of Xperia 1 VI

    Details on the Xperia 5 VI and 10 VI remain scarce, but specifics about the flagship Xperia 1 VI's camera setup have emerged. Reports suggest that all three rear cameras on the Xperia 1 VI will sport 48MP Exmor T sensors.

    Advanced Camera Features

    Sony's Exmor T sensor, a 52MP sensor that outputs images in 48MP due to the 4:3 aspect ratio, is a key highlight of the Xperia 1 VI. This stacked sensor design separates the photodiode and transistor, enhancing light capture and reducing noise levels. The main lens is expected to feature a wide f/1.4 aperture, 2x optical zoom, and dual-phase detection autofocus for superior performance. Additionally, the device is likely to support 1080p video recording with electronic image stabilization (EIS).

    Lens Specifications

    The ultra-wide camera is projected to offer a focal length range of 14-18mm with on-chip autofocus capabilities. On the other hand, the telephoto lens is rumored to provide a 6x zoom, achieved through sensor cropping, while the native optical zoom stands at 3x. As the launch date approaches, more detailed information is anticipated to be revealed, so enthusiasts are advised to stay updated for further developments.

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