Microsoft has revealed its forthcoming Xbox Games Showcase event slated for June 10th, promising thrilling announcements along with a mysterious "Direct" presentation. Rumors are circulating that the event may focus on the next installment of the Call of Duty series.
Microsoft Revamps Its Game Sales Strategy
This announcement follows recent news from Microsoft. Xbox President Sarah Bond has confirmed the debut of a mobile Xbox game app store in July, with all first-party games, including the next Call of Duty game, becoming available on Game Pass from day one. This aligns with reports from The Wall Street Journal, indicating a significant overhaul in Microsoft's game sales strategy. The plan is said to include the next Call of Duty on Game Pass, which could represent the most substantial change in Microsoft's gaming division since its acquisition of Activision Blizzard. Industry experts believe this move could enhance the Game Pass subscription service.
Potential Game Pass Price Increase
The Verge had previously mentioned discussions about adding the upcoming Call of Duty (rumored to be a new Black Ops title set during the Gulf War) to Game Pass. This change might come with a potential increase in the Game Pass subscription fee.
Industry Skepticism
Microsoft's strategy is met with some skepticism. The idea of "content cannibalization" raises concerns, especially regarding new first-party games being available on Game Pass from launch day. While Xbox executives argue that Game Pass boosts sales by enhancing accessibility, some publishers remain doubtful. Unlike Microsoft, Sony, its console competitor, does not offer its exclusive titles directly through its subscription service.
The upcoming Xbox Showcase and the rumored modifications to Game Pass indicate a significant emphasis on Microsoft's subscription service. Whether this will lead to a major industry shift or simply bolster Microsoft's current strategy remains uncertain.