Tag: Western Digital

  • RAM Shortage Leads to Potential HDD Supply Issues

    RAM Shortage Leads to Potential HDD Supply Issues

    Key Takeaways

    1. Soaring demand from the AI industry is driving up RAM and HDD prices significantly.
    2. Major cloud service providers have secured extensive HDD production for 2026 and beyond, with agreements extending to 2028.
    3. AI technologies require massive data storage, leading to increased reliance on high-capacity traditional hard disk drives (HDDs).
    4. The consumer market for HDDs is shrinking as large corporations dominate demand, leading to potential price increases and scarcity for retail consumers.
    5. The ongoing expansion of AI infrastructure suggests that high storage demand will continue, with no immediate recovery in sight.


    Soaring demand from the AI industry is driving RAM prices upwards, and it appears that hard drives are starting to feel the impact of this trend too. In its recent quarterly update, Western Digital revealed that most of its HDD production for 2026 has already been booked. Major cloud service providers have locked in significant amounts of storage, with some extending their agreements all the way through 2028.

    AI’s Role in Storage Demand

    The primary factor behind this surge is the AI explosion. Advanced AI technologies, including chatbots and image generation tools, require enormous data sets for their training processes. This data needs to be stored on a massive scale—not just in terabytes, but reaching exabytes. To clarify, one exabyte is equal to one billion gigabytes or a million terabytes. This is where traditional hard disk drives become essential. Although SSDs provide faster speeds, they come at a much higher price for similar capacities. For extensive data repositories in data centers, the cost per gigabyte is critical. Hence, cloud and AI companies are increasingly depending on high-capacity HDDs.

    Supply and Demand Dynamics

    Western Digital has stated that its seven largest clients have made binding commitments. Additionally, there are long-term supply contracts already established for 2027 and 2028. Consequently, a significant portion of production is being directed towards hyperscalers—those who manage enormous data centers. This situation has resulted in much less availability for conventional retail outlets.

    The consumer market now represents just a minor fraction of the business. When large corporations pre-order extensive volumes, HDD prices may increase, and some models might become scarce. There are no indicators of a swift recovery. The worldwide expansion of AI infrastructure is still ongoing, and the storage demand is anticipated to remain elevated.

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  • Western Digital HDD Prices Rise Due to AI Demand

    Western Digital HDD Prices Rise Due to AI Demand

    Key Takeaways

    1. Western Digital (WD) is raising HDD prices due to increased demand, following similar moves by SanDisk and Micron.
    2. The surge in demand for high-capacity storage is largely driven by investments in AI technologies by major tech companies.
    3. WD plans to use more ocean freight for shipping to reduce emissions, which may extend delivery times by 6 to 10 weeks.
    4. SanDisk has announced a 10% price increase for NAND flash products, while Micron has temporarily paused pricing for a week.
    5. Consumers can expect higher costs for HDDs and possibly SSDs, along with longer shipping delays.


    Following in the footsteps of SanDisk and Micron, Western Digital (WD) is making changes to its HDD pricing due to an increase in demand. Reports suggest that the company has informed its customers that there will be a gradual price rise on all HDD products starting immediately. This decision follows SanDisk’s announcement of a 10% increase in NAND prices and Micron’s temporary price freeze for a week.

    Rising Demand for High-Capacity Storage

    According to WD’s communication with customers, there has been an unmatched demand for HDDs across all sizes, attributed to the swift growth of AI technologies. A report from TechNews indicates that major tech companies are investing in their AI infrastructure, which has caused a surge in the need for high-capacity storage solutions. This heightened demand has resulted in depleted stock levels, consequently driving prices up.

    Eco-Friendly Shipping Adjustments

    In addition to pricing changes, WD has announced that it is increasing its use of ocean freight methods to decrease emissions. However, this shift could lead to longer shipping times, estimated to be an extra six to ten weeks.

    The company is now the third significant hardware producer in this sector to alter its pricing strategy. SanDisk’s recent announcement involved a 10% price increase for NAND flash products across all platforms. Meanwhile, last week, Micron informed its clients that it would pause pricing on all its products for a week, halting quotes for distributors and OEM/ODM manufacturers regarding DRAM and NAND items.

    Implications for End Users

    For consumers, these changes will likely mean higher costs for HDDs and possibly SSDs, along with extended shipping delays. The exact timeline for when these new prices will take effect is still unclear.

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  • WD My Passport Drives on Sale at Amazon and Flipkart Discounts

    WD My Passport Drives on Sale at Amazon and Flipkart Discounts

    Key Takeaways

    1. Western Digital is offering discounts on My Passport portable hard drives during the Amazon Great Summer Sale and Flipkart Big Savings Days from May 1 to May 8, 2025.
    2. Key discounted models include the 2TB My Passport for Rs 7,049, the 6TB My Passport Ultra for Rs 15,949, and the 4TB My Passport for Rs 10,799.
    3. A special limited-edition 2TB WD My Passport Ultra 20th Anniversary Edition is available for Rs 7,999 only on Flipkart.
    4. The My Passport drives feature USB-C technology, modern metal designs, and 256-bit AES hardware encryption for secure file storage.
    5. The sale prices are valid from May 1st to May 8th, 2025, with exclusive offers available on both Amazon and Flipkart.


    Western Digital has shared some thrilling offers on its well-known My Passport portable hard drive range. These promotions, announced by the company, can be found during the Amazon Great Summer Sale and Flipkart Big Savings Days. Let’s dive into the discounted prices for the Western Digital hard drives up for grabs during this sale.

    Great Discounts on WD Portable Drives

    The Amazon Great Summer Sale and Flipkart Big Savings Days is happening from May 1 to May 8, showcasing enticing deals on various models of Western Digital’s popular My Passport and My Passport Ultra series. Among these offers, the WD 2TB My Passport Portable External Hard Drive in Black Avenger is priced at Rs 7,049. The 6TB Blue My Passport Ultra is available for Rs 15,949, while the WD 6TB My Passport Portable External Hard Drive, also in Black Avenger, can be purchased for Rs 14,899. Additionally, a 4TB Black Avenger version of the My Passport is on sale for Rs 10,799.

    Special Edition Drive

    One of the standout items is the limited-edition 2TB WD My Passport Ultra 20th Anniversary Edition, which features a striking green finish and is priced at Rs 7,999. This collector’s piece combines a unique design with excellent functionality and is only available on Flipkart.

    The standard WD My Passport drives come equipped with USB-C technology and a modern metal design, offering password protection with 256-bit AES hardware encryption. With storage options reaching up to 6TB, these drives are tailored for easy transport and secure backup of digital files. The My Passport Ultra series merges aesthetics with robustness, featuring built-in hardware encryption and automatic backup software, making it ideal for professionals and creators who need secure storage on the move.

    Sale Details

    The discounted rates for these Western Digital portable hard drives are valid from May 1st to May 8th, 2025, coinciding with the sales events on Amazon and Flipkart. Shoppers can find the mentioned deals on both platforms, except for the exclusive 2TB WD My Passport Ultra 20th Anniversary Edition, which can only be purchased through Flipkart.

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  • Western Digital Unveils 32TB Ultrastar HDD for Maximum Storage

    Western Digital Unveils 32TB Ultrastar HDD for Maximum Storage

    Western Digital has just introduced its newest high-capacity HDD: the Ultrastar DC HC690, a 32TB hard drive that sets a new record for the largest capacity utilizing shingled magnetic recording (SMR) technology. This latest model increases storage from the previous 28TB version, pushing the boundaries of data storage in a single drive.

    Enhanced Technology

    The HC690 incorporates Western Digital’s energy-assisted perpendicular magnetic recording (ePMR) technology, which has been in use since 2020 to enhance storage capabilities. Additionally, they have integrated their latest UltraSMR technology, allowing for the inclusion of 11 disks within the drive—this is a major factor contributing to the expanded storage capacity.

    Performance Considerations

    However, there is a minor trade-off regarding performance. Here are the stats:

    The speed has decreased by approximately three percent, which could result in a slight slowdown during intensive reading or writing operations.

    Other Offerings

    Alongside this, Western Digital has also released the 26TB Ultrastar DC HC590, which utilizes conventional magnetic recording (CMR). This model replaces the older 24TB HC580, but like its counterpart, it experiences a small decline in performance:

    For those interested in a more enterprise-oriented choice, Western Digital offers a WD Gold version of the 26TB drive.

    Competitive Landscape

    While Western Digital continues to dominate the storage capacity market, other companies are quickly closing the gap. Toshiba has already achieved 32TB using heat-assisted magnetic recording (HAMR) and 31TB with microwave-assisted recording (MAMR). At the same time, Seagate is testing multi-level HAMR, with ambitious plans for a 120TB (or more) hard drive by 2030.

    TomsHardware (in English)