For some time now, Google has been exploring novel AI search functionalities within its Google Search platform. It is worth noting that certain features, like the Search Generative Experience, may not align well with the traditional concept of an ad-supported online environment.
Google’s Revenue Model and AI Development
Google garners a substantial portion of its income from advertisements, and there is also a significant investment in developing AI models that ultimately benefit end users. While Google’s primary goal is to enhance the search experience, this evolution raises concerns about the sustainability of the current system. Despite these advancements, the conventional ad-supported Google Search will continue to be accessible at no cost.
Potential Introduction of Paid AI Features
According to a report by the Financial Times (subscription-based), there are speculations that Google might introduce AI-powered search features with a monetary value in the upcoming period. Sources familiar with Google’s strategies suggest that these advanced features could be integrated into existing subscription services such as Google One.
Surprisingly, even with a paid experience, advertisements are expected to be present. This underscores the enduring significance of ads within Google’s business framework. The question arises as to why Google is pushing forth with features that disrupt its established business model.
User Preferences and the Future of AI Search
The aim appears to be offering a comprehensive solution catering to diverse user preferences. While some individuals may be inclined to pay for an AI-enhanced search experience, the majority might prefer to continue using the service for free. Research indicates that over 70% of users are likely to stick with the no-cost option.
Regarding Google’s Search Generative Experience (SGE), it is currently undergoing experimental phases. Google emphasizes that this feature is not yet prepared for full-scale production services.
