Key Takeaways
1. Vivo experienced double-digit growth in Q4 2024, outperforming competitors like Xiaomi, Apple, and Samsung.
2. India has become a significant market for Vivo, with increasing sales of both budget and flagship models.
3. The Vivo X200 Pro is nearly sold out in China, prompting discussions about launching new models in India.
4. There is uncertainty regarding the global launch of the Vivo X200 Ultra, despite its potential appeal to international consumers.
5. The Vivo X200 Ultra may feature advanced camera technology, including a 200 MP telephoto lens and a dedicated camera button, set to launch in China in April.
According to Canalys, a firm that analyzes the market, Vivo was the only smartphone brand among the top five to see a growth rate of double digits on a year-to-year basis in the last quarter of 2024. This growth is double that of Xiaomi, and it came at a time when both Apple and Samsung were losing their market share. India has been a major area of growth for Vivo smartphones, and Businessworld India notes that this upward trend also seems to extend to the more expensive flagship models.
Demand for Vivo X200 Pro
Reports from the magazine indicate that the Vivo X200 Pro is almost completely sold out in China, the world’s most populous nation. Due to the strong sales, local executives at Vivo are supposedly pushing for the launch of the Vivo X200 Ultra and Vivo X200 Pro Mini in India. However, this information isn’t officially confirmed and should be viewed with skepticism, especially since a senior manager at Oppo recently mentioned that the Oppo Find X8 Ultra will not be available outside China.
Global Launch Uncertainty
Even if Vivo is considering a release of the Vivo X200 Ultra in India, it doesn’t guarantee a worldwide launch. Still, an international version would be great for fans of Zeiss cameras around the globe who might want to import the device. This model would include features such as Android Auto and eSIM support, which are not typically found in models made exclusively for China. Regardless, the Vivo X200 Ultra has the potential to be the most exciting camera flagship of the year. Current details suggest it will include three similarly sized sensors, a specialized 35 mm camera, the most light-sensitive 200 MP telephoto lens ever on a smartphone, plus a long-awaited camera button. The Vivo X200 Ultra is anticipated to launch in China in April.
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