While Amazon Ads has been utilizing generative AI for some time, there's always an opportunity for enhancement. Recently, they introduced a new AI video generator along with a live image feature. These new capabilities are available at no cost and allow users to create videos from a single image.
New AI Features
Amazon describes the video generator as a tool that "curates custom AI-generated videos tailored to a product's distinct selling proposition and features, leveraging Amazon's unique insights to vividly bring a product story to life." To use this feature, all that is needed is one image of the product. The live image feature, part of the new AI-driven image generator, also aims to create visuals that enhance ad effectiveness.
Consumer Demand for Video Content
A recent study by Wyzowl, referenced by Amazon, found that 89% of consumers are eager to see more video content from brands they love. Many merchants face challenges related to time and cost, but AI-driven tools like Amazon's new video and image generators are set to alleviate these obstacles. Currently, these tools are in the beta phase and are available only to select advertisers in the U.S. Feedback from these users will lead to adjustments and the eventual rollout to more users and markets.
Special Offer for Amazon Ads Users
Amazon Ads users can take advantage of Rick Wong's Ultimate Guide to Amazon Ads: Advance Tactics and Best Practices for Amazon FBA Sellers and Agencies, available for just $2.99 in Kindle format (70% off the list price of $9.99), hardcover for $16.33, or in paperback for $9.99.
