Tag: rebranding

  • OnePlus Ace 5, Ace 5 Pro Launch Expected Late 2024: Early Details

    OnePlus Ace 5, Ace 5 Pro Launch Expected Late 2024: Early Details

    Chinese brands often avoid using the number “4” in their series due to its negative connotations in many Asian cultures. Recently, tipster Digital Chat Station shared initial details on Weibo about the upcoming OnePlus Ace 5 series, indicating that the company will skip the “Ace 4” designation for its sub-flagship phones. Here's what was revealed about the Ace 5 series.

    OnePlus Ace 5, Ace 5 Pro Expected Soon

    According to the leak, the standard and Pro versions of the OnePlus Ace 5 series are anticipated to be released sooner than expected in China. To provide some context, the Ace 3, which featured the Snapdragon 8 Gen 2, was introduced early in 2023. It was followed by the Snapdragon 7+ Gen 3-powered Ace 3V in March and the Ace 3 Pro with the Snapdragon 8 Gen 3 in June.

    The leak suggests that OnePlus might launch the Ace 5 and Ace 5 Pro by the end of this year. The series will follow a strategy similar to the Ace 3 series, incorporating a flagship chipset along with a large silicon battery. Moreover, the design is set to undergo a substantial upgrade.

    No Information on OnePlus Ace 5V Yet

    Currently, there is no information available about the OnePlus Ace 5V, which is expected to be the budget-friendly model in the Ace 5 lineup. To recall, a modified version of the Ace 3V was released as the OnePlus Nord 4 in markets such as India and Europe. Therefore, it is plausible that a tweaked version of the Ace 5V could be named the Nord 5 in other regions.

    The OnePlus Ace 3 was rebranded as the OnePlus 12R for the global market. Therefore, it's possible the Ace 5 will be rebranded as the OnePlus 13R outside of China. The OnePlus 13, equipped with the Snapdragon 8 Gen 4, is expected to debut in China around October or November. Meanwhile, the OnePlus 13 and 13R are likely to be available globally in January 2025.

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  • Huawei Pura 70 Series Explained: Farewell to P Series

    Huawei Pura 70 Series Explained: Farewell to P Series

    Today, Yu Chengdong (Richard Yu), CEO of Huawei Technologies’ Consumer BG made an unexpected announcement: they plan on discontinuing their longstanding P series smartphones and replacing it with Pura devices – with Pura 70 serving as its inaugural device in this new lineup. Huawei revealed they had begun planning this rebrand since 2019, filing trademark applications for “Pura” and “HUAWEI Pura”.

    Rebranding of Smartphone Series

    Huawei has made an important change to their smartphone range with this announcement of an overhaul by moving away from P series phones towards Pura series phones – and unveiling Pura 70 as their debut device under this banner is testament to this effort by Huawei to transform both their product offering and brand image.

    Long-Term Planning

    Huawei’s consideration of their rebrand for half a decade illustrates their long-term planning and foresight employed by company leadership. By securing trademarks for “Pura” and “HUAWEI Pura” in 2019, they’ve set in motion an easy transition into their Pura series and introduced an exciting new chapter for their smartphone portfolio.

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  • Gemini replaces ‘Assistant with Bard’ branding as Google’s choice

    Gemini replaces ‘Assistant with Bard’ branding as Google’s choice

    Google made a major announcement yesterday, streamlining all of its AI efforts under a single name — Gemini. This means that Google’s AI chatbot, formerly known as Bard, is now referred to as Gemini, and the tech giant has also introduced its standalone Android app.

    Google’s Consolidation of AI Efforts

    Google made a significant move by consolidating all of its AI efforts under the name Gemini. This includes renaming its AI chatbot from Bard to Gemini and launching a standalone Android app.

    Clarifying the Fate of Assistant’s AI Services

    Last year, Google announced its plan to enhance Android’s default Assistant with AI capabilities through a service called “Assistant with Bard.” With the rebranding of Bard to Gemini, there may be uncertainty about the future of Assistant’s AI services.

    Google has clarified to Android Authority that the Gemini experience on Android is what Assistant with Bard was intended to provide. The company’s vision of building a true AI assistant that is conversational, multimodal, and helpful remains the same.

    “Now, with the incredible capabilities of Gemini, we can deliver on that vision in an even more profound and meaningful way. The technology allows us to push past the limits of what we could do before (timers, alarms, weather) to help you supercharge your ideas and collaborate directly with Google AI on your phone,” said a Google spokesperson.

    In essence, the functionalities envisioned for “Assistant with Bard” have now been fully integrated into Gemini for Android.

    Gemini as the Default Assistant on Android

    Google has already taken steps towards implementing this approach, as Gemini becomes the default Assistant on Android after downloading the app from the Play Store. However, users still have the option to switch back to the old Assistant in the settings if they prefer.

    Google is confident that Gemini will power the AI capabilities of Assistant going forward, effectively retiring the “Assistant with Bard” name.

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  • Google Announces the Official Rebranding of Bard to Gemini, an All-in-One AI Platform

    Google Announces the Official Rebranding of Bard to Gemini, an All-in-One AI Platform

    Google has officially introduced Gemini, a unified AI platform that consolidates its previous efforts in the AI sector. By rebranding and enhancing services like the Bard chatbot and Duet AI under the Gemini name, Google is directly challenging the popularity of OpenAI’s ChatGPT.

    Gemini AI: Advanced Features

    The transformation into Gemini brings a suite of advanced features that extend Google’s AI capabilities to text, voice, and image interactions. With a dedicated app for Android users and integration into the Google app for Apple users, Gemini aims to be more accessible and user-friendly.

    Gemini Ultra: Advanced AI Features

    Gemini’s new offerings include Gemini Ultra, which is available through Google One’s AI Premium tier. For a monthly fee of $20, users can access advanced AI features and additional cloud storage. This positions Gemini as a strong competitor to ChatGPT Plus, offering a richer package for the same price.

    Gemini: Infusing Personality

    Google aims to make Gemini stand out by infusing it with a distinct personality. The goal is to move beyond the neutral tone typical of AI interactions and offer users a more engaging and dynamic experience. By understanding user intent and reacting with personality, Gemini hopes to carve out a unique space in the AI chatbot landscape.

    Despite the upgrades, there is skepticism around the ability to distinguish large language models like Gemini from others such as ChatGPT. The real challenge for Google lies in demonstrating clear advancements and convincing users of Gemini’s unique value proposition.

    Google’s Commitment to Innovation

    Google plans to roll out Gemini in the US initially and later expand to the Asia Pacific region. The AI community and users worldwide are eager to see how this new contender fares against established players like ChatGPT. Google’s commitment to innovation in AI through Gemini marks an exciting chapter in the evolving story of artificial intelligence.

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