Key Takeaways
1. The worldwide PC industry grew by 9.6% in Q4 2025, with an annual growth of 8.1%, totaling 284.7 million units sold.
2. Key growth factors included the end of Windows 10 support, prompting upgrades, and uncertainties from US tariffs.
3. Lenovo led the market with 70.8 million units sold and a 24.9% market share, followed by HP and Dell.
4. The shortage of DRAM contributed to increased sales as consumers rushed to buy PCs before price hikes.
5. Predictions for 2026 indicate potential volatility due to rising DRAM costs, affecting both prices and RAM availability for consumers.
According to recent findings from the International Data Corporation (IDC), the worldwide PC industry saw a rise of 9.6% in the last quarter of 2025. Overall, the market experienced an annual growth of 8.1%, totaling 284.7 million units sold. This growth can be attributed mainly to two factors during the first half of the year: the conclusion of support for Windows 10, which led many users to upgrade their PCs, and the uncertainty caused by US tariffs.
Market Trends
As the year progressed, the shortage of DRAM became a key reason for the surge in sales; consumers aimed to secure PCs before anticipated price hikes made them less affordable. Lenovo continues to be the top PC maker globally, with 70.8 million units sold, achieving a market share of 24.9% and a growth rate of 14.5%.
In second place is HP, with 57.5 million units sold, capturing a 20.2% share of the market. Dell follows in third with 41.1 million units sold and a 14.4% market share. Apple comes in fourth with 25.6 million Macs sold, making up 9.0% of the market, but the competition with Asus has tightened, as Asus sold 20.5 million PCs and holds a 7.2% market share.
Future Predictions
Looking ahead to 2026, IDC analysts foresee a period of considerable volatility. Rising costs of DRAM and a restricted supply of RAM chips might not only drive up prices but also result in laptops and desktops being sold with less RAM. While large corporations will have the advantage in negotiations with DRAM suppliers, individual consumers, especially those building their own PCs, may find themselves spending significantly more.
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