Key Takeaways
1. Sales Performance: The PS5 has outsold the Switch 2 in the UK and remains the top gaming console in several European countries, with significant sales increases in October.
2. October Sales Figures: The Switch 2 sold nearly 140,000 units in the UK (22% increase), while PS5 sales rose by 36% compared to the previous month.
3. Long-term Dominance: The PS5 continues to lead in the UK market, with sales in October 2024 being 15.6% higher than October 2025, showcasing its ongoing popularity.
4. Game Competition: Nintendo’s third-party games for the Switch 2 haven’t matched the success of its own titles, while PlayStation’s third-party titles have exceeded expectations.
5. Price Strategies: Sony has implemented price cuts to remain competitive against Nintendo, including a specially-priced PS5 in Japan and seasonal discounts in the UK, EU, and U.S.
Nintendo’s latest gaming console might be surpassing what the company expected, but the PS5 is proving to be quite tough. According to Push Square’s report on a subscribers-only article from The Game Business, PlayStation has outsold the Switch 2 in the UK. This trend is also seen in other countries in Europe, where the PS5 remains the top gaming device.
Strong Sales in October
October was a profitable month for both Nintendo and Sony’s hardware. The Switch 2 recorded nearly 140,000 sales in the UK, marking a 22% increase from September. On the flip side, PS5 sales were even more impressive, climbing 36% compared to the previous month.
PS5’s Dominance Continues
The Game Business highlights that the PS5 is the leading console in the UK for 2025. Interestingly, sales in October 2024 were 15.6% higher than in the same month of 2025. Since the Switch 2 was released in June, its performance should still be acknowledged. However, PlayStation has recently been making strides against its Nintendo competitor.
Regional Trends
In Spain, the PS5 has outperformed Switch 2 sales for several months in a row. Given that the PlayStation has been on the market since 2020, the pool of potential buyers is smaller. Still, PlayStation’s influence in Europe continues to expand even five years later.
Sony’s impressive retail results can be linked to Ghost of Yotei meeting sales projections. Sales of Battlefield 6, a third-party title not available on Nintendo’s console, have surpassed expectations throughout the EU.
Game Competition
On the other hand, third-party games for the Switch 2 haven’t matched the success of Nintendo’s own titles. Pokémon Legends: Z-A launched in mid-October, but the upcoming months of November and December are set to be busy with first-party releases. Kirby Air Riders and Metroid Prime 4: Beyond are among the key titles that Nintendo hopes will lead to a record-breaking holiday season.
Price Cuts from Sony
To challenge Nintendo’s strategy, Sony has introduced price reductions that may help them maintain their market position. In Japan, they recently rolled out a specially-priced PS5 for that region. For gamers in the UK, EU, and U.S., a temporary seasonal price cut has been put in place to address concerns regarding rising MSRP.
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