Xiaomi is reportedly preparing to step into the AI glasses arena, joining forces with Goertek for its upcoming wearable tech, which is anticipated to launch in the second quarter of 2025. This debut is thought to align with the Mi Fan Festival scheduled for April.
Ambitious Goals for Launch
Sources reveal that Xiaomi’s CEO, Lei Jun, has ambitious plans for the glasses, aiming for at least 300,000 units in shipments. The new AI glasses are designed to compete with Meta’s Ray-Ban models, incorporating both AI features and high-end hardware specifications.
Innovative Technology Features
As per a report from "Intelligent Emergence," Xiaomi’s AI glasses will come equipped with an impressive array of tech-driven modules, featuring AI integration, audio headphone components, and camera modules. This technology is set to directly challenge Meta’s advanced eyewear collection. Additionally, it’s expected that these glasses will be released under Xiaomi’s main brand, marking a key milestone as the company expands its footprint in the wearable technology sector.
Other brands like OPPO, Vivo, Huawei, Tencent, and ByteDance are also venturing into the AI glasses market. However, reports suggest that their projects are still in the early phases of development. Many industry analysts predict that these companies will likely launch their own AI glasses closer to late 2025.
Rising Competition in Smart Glasses
Xiaomi’s entry comes amid increasing competition in the smart glasses market, both in China and worldwide. Meta’s new AR product, the Meta Orion, launched in September 2024, features state-of-the-art AR technology and is expected to move into mass production by 2027.
Meanwhile, other Chinese companies are also innovating in the smart glasses space. For example, Meizu has released several smart glasses, and Baidu’s newly unveiled “Xiaodu AI Glasses” are set to be available by early 2025.
Xiaomi has previously dabbled in the smart glasses market, having introduced its Mijia Smart Audio Glasses earlier this year. These are primarily focused on offering a unique audio experience through air conduction technology. Priced at an affordable $63, they provide sound using ultrasonic speakers integrated into the frame, allowing for a distinct audio experience without the need for bulky headphone attachments. More information on the Mijia Smart Audio Glasses can be found here.
As Xiaomi continues to pour resources into the wearable tech domain, its forthcoming AI glasses are expected to serve as a cost-effective alternative to the premium options available from Meta and other rivals.
