Tag: iPhone 15 Series

  • JD.com Offers Huge Discounts on iPhone 15 Lineup in China

    JD.com Offers Huge Discounts on iPhone 15 Lineup in China

    JD.com’s Apple store is currently running promotions on the iPhone 15 series, offering discounts to PLUS members. Most models in the series are available with discounts of up to 9.95% for PLUS members, except for the iPhone 15 Pro Max. Additionally, select models from the iPhone 15 series come with 6-month interest-free financing options.

    Discounts for PLUS Members

    Notably, the iPhone 15 Pro Max is excluded from the special discount offered to PLUS members. However, China Unicom, a prominent Chinese telecommunications provider, is providing the iPhone 15 Pro Max at a competitive price on their JD.com store, starting at 8,609 yuan (~$1200).

    Features of the iPhone 15 Series

    The iPhone 15 lineup introduces a significant change for Apple with the inclusion of a Type-C USB port. The iPhone 15 and 15 Plus feature 6.1-inch and 6.7-inch OLED displays, respectively, powered by the A16 Bionic chip. Storage options range from 128GB to 512GB. On the other hand, the iPhone 15 Pro and Pro Max offer enhanced performance with the A17 Bionic chip and a smoother 120Hz refresh rate on their larger displays. Storage options for the Pro models vary from 128GB to a massive 1TB, catering to users with high storage needs.

    Pricing Details

    For those curious about the official retail prices of the iPhone 15 series, the iPhone 15 starts at 5,999 yuan for the 128GB model, the iPhone 15 Plus at 6,999 yuan for the 128GB model, the iPhone 15 Pro at 7,999 yuan for the 128GB model, and the iPhone 15 Pro Max at 9,999 yuan for the 256GB model.

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  • Display Shipment Hints at Increased Popularity of Pro Models in iPhone 15 Series

    Display Shipment Hints at Increased Popularity of Pro Models in iPhone 15 Series

    Display Supply Chain Consultants (DSCC) has reported a significant rise in panel shipments for the iPhone 15 series. According to the data, panel deliveries have grown by 16% compared to the iPhone 14 series and by 21% compared to the iPhone 13 series during the same period through October.

    Growing Popularity of iPhone 15 Pro Models

    DSCC’s findings indicate that the iPhone 15 Pro models, particularly in October, have become increasingly popular. The Pro variants have secured an impressive 71% share of the total panels shipped, showing a notable increase from the 65% share recorded in September.

    Influence of Higher Starting Price

    It is worth noting that the higher starting price of the iPhone 15 Pro Max, priced at $1,199 with 256GB of storage, compared to its predecessor, the iPhone 14 Pro Max at $1,099 with 128GB of storage, has influenced the Average Selling Price (ASP). The ASP of the iPhone 15 series has seen a 5% increase compared to the iPhone 14 series. This indicates that consumers are willing to opt for higher-storage variants.

    Samsung Display’s Role in Panel Shipments

    Samsung Display (SDC) continues to play a pivotal role in Apple’s supply chain, contributing significantly to the panel shipments for the iPhone 15 series. From June to October, SDC accounted for 81% of the panels shipped, making it a reliable and consistent supplier for Apple. This aligns with previous years where SDC played a key role in delivering panels for all four iPhone models.

    Entry of Other Panel Suppliers

    While Samsung Display remains a dominant supplier, other panel suppliers have entered the scene recently. LG Display (LGD) started shipping displays for the iPhone 15 Pro Max in September, securing an 18% share for that model through October. Additionally, China’s BOE joined the supply chain last month, contributing with a 1% share for the iPhone 15 series.

    Increasing Popularity of iPhone 15 Pro Models

    DSCC’s Senior Research Director, David Naranjo, highlights a trend where the iPhone 15 Pro models are gaining popularity. Naranjo states that “panel shipments for the iPhone 15 Pro models account for a higher share compared to the iPhone 14 Pro and iPhone 13 Pro models during the June – October period.” Cumulatively, the iPhone 15 Pro models hold a 64% share, surpassing the 54% share recorded for the iPhone 14 series and iPhone 13 series during the same period.

    Conclusion

    In conclusion, the latest data suggests a growing demand for the iPhone 15 series, driven by the increasing popularity of its Pro models. With the iPhone 15 Pro variants securing a significant share of panel shipments, it is evident that these models are resonating well with consumers. As the market continues to evolve, it will be interesting to see how the demand for the iPhone 15 series progresses.

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  • Outcry of Netizens Demanding Refunds Over China’s Apple Double 11 Sale Controversy

    Outcry of Netizens Demanding Refunds Over China’s Apple Double 11 Sale Controversy

    Apple Fails, Customer Demand Refund

    Apple introduced the iPhone 15 Series on the 12th of September 2023, at the Apple Event held in California. This new series was highly anticipated and seen as a significant leap forward for the brand. However, on the 15th of November, various local media sites reported a trending Weibo hashtag, "Apple Fails, Netizens Demand Refund," which highlighted customer dissatisfaction with the recent Double 11 promotion.

    Double 11 Promotion Controversy

    In the final two hours of the Double 11 promotion, the price of the iPhone 15 Series at Apple shops was unexpectedly reduced by an additional 200-300 yuan. This sudden price drop left customers who had purchased the device earlier during the sale feeling deceived and demanding a refund.

    Misunderstanding Clarified

    After the controversy escalated, a final statement was issued stating that the promotion was not misleading, and therefore, price protection rules would not apply in this case. Apple's customer care in China clarified that the price reduction was due to the platform's coupons, rather than an actual shop discount. As a result, the usual price protection policies would not be applicable.

    Double 11 Sale Success

    During this year's Double 11 sale, Chinese shoppers flocked to e-commerce platforms, eager to take advantage of discounted items. Customers were more cautious and knowledgeable about their potential purchases, seeking maximum value with every transaction. It was reported that over 60 brands surpassed 1 billion yuan in sales, and nearly 20,000 brands experienced a threefold increase in turnover compared to the previous year.

    Overall, while the iPhone 15 Series introduced by Apple was met with excitement and anticipation, the unexpected price drop during the Double 11 promotion led to customer dissatisfaction and demands for refunds. Despite this controversy, the Double 11 sale proved to be a success for many brands, with significant increases in sales and turnover.

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