Key Takeaways
1. Samsung plans to unveil the Galaxy S25 Edge soon, with leaks revealing features and launch dates.
2. The company is developing new foldable devices, including the Galaxy Z Flip7, Galaxy Z Fold7, and a tri-fold device called the Galaxy G Fold.
3. Samsung aims to strengthen its foldable lineup with new ecosystem products by the second half of 2025.
4. The Galaxy AI experience will be customized for different foldable designs to enhance user experience.
5. Samsung is focusing on product quality and usability in real-life situations to meet customer expectations and boost high-end model sales.
Samsung may have some exciting announcements planned for later this year. Reports suggest that the company is set to unveil the Galaxy S25 Edge soon. Recent leaks have disclosed the expected launch date and specific features of Samsung’s ultra-slim flagship phone.
Upcoming Foldables
Moreover, the tech giant has hinted at new foldable devices on the way. Currently, Samsung offers the Galaxy Z Flip6 and Galaxy Z Fold6 worldwide, with the Galaxy Z Fold Special Edition available in South Korea, along with the W25 and W25 Flip in China. Ultimately, only the Galaxy Z Flip6, Galaxy Z Fold6, and Galaxy Z Fold Special Edition are separate models.
Rumored Devices
This year, there are whispers that Samsung is working on not only the Galaxy Z Flip7 and Galaxy Z Fold7 but also the Galaxy Z Flip ‘Fan Edition’ (FE) and its first tri-fold device, the Galaxy G Fold. Huawei has already released the Mate XT tri-fold globally, prompting Samsung to take extra time in developing its version to avoid the backlash it faced with the original Galaxy Fold back in 2019.
Samsung’s Strategy
Naturally, Samsung is being a bit secretive at this moment. However, it has confirmed that its Mobile Experience (MX) division will “strengthen its foldable lineup” in “H2 2025” with “new ecosystem products” and “new product segments.” Daniel Araujo, Corporate VP of Samsung’s MX planning group, stated:
“We have been leading the foldable market with our innovations. This year, with even more advancements in the foldable design, we will enhance our products’ competitiveness, allowing more customers to enjoy the benefits of foldables.”
In terms of cutting-edge technology, the company is significantly enhancing portability and performance, which are crucial factors for customers. The advanced Galaxy AI experience from the S25 series will be customized for each foldable design—fold and flip—to provide a more unique and tailored experience.
“For the fold, we will optimize the large screen AI experience. For the flip, it will provide a portable AI experience suitable for use anytime, anywhere. We aim to boost sales of high-end models while also expanding our foldable range to attract new customers seeking substantial growth.”
When it comes to new designs, Samsung believes that beyond the actual form factor, it is vital to ensure product quality and usability in real-life situations that meet market needs and customer expectations. The company is evaluating new form factor products with a focus on achieving a significant edge in performance and quality. Thank you.
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