Casio America has introduced two new additions to the G-SHOCK lineup: the GD010 and GA010 series. These timepieces are crafted for those who seek both durability and a sleek style, featuring a 10-year battery lifespan, high visibility, and various functionalities within a rugged framework.
Design and Materials
The GD010 and GA010 series boast a multi-layered design that merges robust technology with a straightforward, workwear-inspired aesthetic. Constructed with a carbon core guard structure and bio-based resin for both the bezel and strap, these watches underscore G-SHOCK’s commitment to sustainability and resilience.
GD010 Series
The GD010 series includes models GD010-1, GD010-3, and GD010-4, revamping G-SHOCK’s iconic rugged digital watches. Designed for challenging environments, they are equipped with a carbon core guard structure for enhanced protection, a large LCD dial, and a circular hairline finish that gives the dial a textured look. These timepieces offer a blend of practicality and style at a budget-friendly price.
GA010 Series
The GA010 series, featuring models GA010-1A, GA010-2A, and GA010-5A, integrates G-SHOCK’s durable features with a more sophisticated appearance. These watches provide both analog and digital displays, a brass component for added strength, and a distinctive dual-layer dial. The geometric patterns and understated colors create a design suitable for both outdoor adventures and everyday wear.
Both series are equipped with the following features:
- Shock resistance
- 200M water resistance
- Super Illuminator LED
- 5 daily alarms (1 with snooze)
- 1/100-sec stopwatch
- Countdown timer
- World time (31 time zones, 48 cities)
- 12/24-hour formats
The GD010 models are priced at $99, while the GA010 models are available for $120. Both series can be purchased at select retailers, gshock.com, and the G-SHOCK Soho store.
