Apple Surpasses Samsung in EU Smartphone Market, Secures Top Position

Apple Surpasses Samsung in EU Smartphone Market, Secures Top Position

The landscape of the European smartphone market has undergone a significant shift with Apple emerging as the new leader, surpassing Samsung after a prolonged period of competition. Apple's success in the holiday quarter of 2023, where it shipped 12.4 million units, marked a crucial milestone, breaking Samsung's seven-quarter streak at the top. Market Dynamics and Performance […]

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