Energizer has some similarities with Nokia and Blackberry, as all these brands are now well-recognized and licensed to different companies. This situation has resulted in some unusual circumstances. For instance, after we noticed a press release from Avenir Telecom on January 6, 2025, regarding the new Energizer EnergyBooks, we decided to visit Energizer’s booth at CES 2025 to inquire about the laptops. However, there were no laptops on display, and the representatives from the company seemed completely unaware of what we were referring to.
Licensing Confusion
The reason for this confusion is that the brand is licensed to multiple companies. Avenir Telecom, for example, has the exclusive rights to market smartphones under the Energizer name, which is associated with long-lasting power. This French company is also reportedly working on offering laptops under the Energizer EnergyBooks label. The press release they issued had several images (as seen above and below) but lacked substantial details about the specifications. The launch is planned for the first quarter of 2025, with the lineup named EnergyBook Classic, which includes 15-inch and 17-inch models that come with either 128 GB or 256 GB of storage, and prices starting at an astonishingly low $199.
Speculation on Specs
On January 6, Notebookcheck reached out to Avenir Telecom for more detailed specifications, but they have not yet received a reply. There’s also a healthy dose of skepticism regarding whether the $199 price can be realistically met, especially since the French firm is promising laptops that are durable, offer long-term support, and use eco-friendly materials. The EnergyBooks seem to target not only users with basic needs but also students and professionals. However, it’s probably wise to temper expectations regarding their performance.
Awaiting Updates
We will keep you posted as soon as we gather additional information about these laptops. Oddly, even two weeks after the press release, there appears to be no further updates online about Energizer’s entry into the laptop market, not even on Avenir Telecom’s site. However, a vacant “Computer” category has already popped up on the website.
